Responsibilities

• Develop and deliver an integrated digital marketing plan aligned with our growth, occupancy, referral and recruitment objectives.
• Manage, design and update websites and landing pages using WordPress or a comparable content management system.
• Plan and deliver SEO, Google Ads and paid social campaigns across platforms including Meta, LinkedIn and TikTok.
• Use GA4, Google Search Console and Tag Manager to monitor performance, leads and conversions.
• Create and manage engaging website, social media and email content.
• Maintain consistent and professional use of the Pinar Care brand across all digital channels.
• Manage external developers, agencies, freelancers and other digital suppliers.
• Support website launches, migrations, rebrands and the integration of digital assets following acquisitions.
• Produce clear performance reports and use data to recommend improvements.
• Ensure digital activity meets accessibility, data protection, consent, advertising and safeguarding requirements.

Requirements

• Proven experience delivering digital campaigns that generate measurable leads, enquiries or applications.
• Strong hands-on experience managing websites and landing pages using WordPress or a similar platform.
• Experience of SEO, Google Ads, paid social media, conversion tracking and campaign optimisation.
• Good working knowledge of GA4, Search Console, Tag Manager and Meta Business tools.
• Excellent copywriting, proofreading and content-planning skills.
• Strong analytical, project-management and stakeholder-management abilities.
• Experience managing suppliers, budgets and competing priorities.
• The ability to work independently and effectively in a remote environment.
• A relevant qualification or demonstrable practical experience supported by a strong portfolio and measurable results.
• Experience within health or social care, another regulated sector or a growing multi-site organisation would be advantageous. Experience supporting acquisitions, website migrations, rebrands or digital asset transfers would also be welcomed.

Preferred

• Experience within health or social care, another regulated sector or a growing multi-site organisation would be advantageous.
• Experience supporting acquisitions, website migrations, rebrands or digital asset transfers would also be welcomed.