Responsibilities

• Own all paid media activity including Google ads, meta, Affiliate programs, TikTok, and other performance channels.
• Plan, execute, and optimise campaigns to maximise ROI , efficiency, and scalability.
• Manage CRM strategy and execution using Klaviyo, including email and SMS marketing.
• Build and optimise customer lifecycle flows including welcome series, abandoned cart, checkout recovery, and post-purchase journeys.
• Own organic social media strategy, content output, and community growth.
• Drive customer acquisition and retention strategy across all digital channels.
• Own performance reporting, attribution analysis, and channel insight to improve marketing efficiency.
• Work closely with the E-Commerce Manager to align campaigns with site merchandising, trading calendar, and product launches.
• Collaborate with the Brand Marketing Manager to ensure campaigns are consistent with brand direction and messaging.
• Identify opportunities for audience growth, automation, and performance improvement across all channels.

Requirements

• 5+ years experience in digital marketing, ideally within fashion or e-commerce.
• Proven experience managing multi-channel paid media campaigns.
• Hands-on experience with Klaviyo.
• Strong understanding of email and SMS marketing strategy.
• Experience managing organic social media accounts for brands.
• Data-driven with strong analytical and reporting skills.
• Strong commercial mindset with a focus on ROI.
• Excellent communication and project management skills.
• Ability to work cross-functionally in a fast-paced environment.