Digital Marketing Manager (Maternity Cover) at FSB Phillip Pratley-Smith | Blackpool, UK

Digital Marketing Manager (Maternity Cover)

Blackpool, UK (Hybrid)

Salary Not AvailableMid LevelContract

Posted 4 weeks ago

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Job Summary

Own and coordinate omnichannel digital marketing across a cross functional team, driving delivery, budgets and reporting with a clear line to the Head of Marketing and internal stakeholders.

Ownership: manage omnichannel campaigns, deadlines, and cross department requests to keep activity on track.
Measurement: produce weekly and monthly reports, using GA4, Google Analytics data, and dashboards to drive improvements and recommendations.
Collaboration: align with digital strategy, coordinate with stakeholders across departments, and share best practices to ensure consistency.

Job Description

Act as the central coordinator within the marketing team, taking a proactive lead in driving activity forward and being the first point of contact for colleagues with questions about campaigns and day-to-day activity.
Work closely with the Head of Marketing, providing a clear view of what is happening in the ground and supporting the delivery of the overall and digital channel strategy.
Drive the delivery of deadlines, ensuring the team understands what they need to do and by when to achieve successful outcomes and keeping campaigns on track.
Manage the digital marketing activities in line with the overall, and digital channel, strategy.
Project management of omnichannel campaigns, working closely with internal and external stakeholders and adhering to all deadlines and budgets.
Act as the first point of contact for other departments needing help with day-to-day marketing matters, including social media comments, marketing requests and campaign queries, making sure each is directed and resolved appropriately.
Lead regular team meetings, co-ordinating presentation slides for monthly retrospectives along with preparatory stats and/or reports where relevant.
Ensure monthly budgets are agreed in advance and monitored regularly throughout the month in line with performance and priorities.
Generate weekly (and monthly) reports, continually analysing the data to provide recommendations and deliver continuous improvements in line with KPIs. Ensure reporting is communicated to stakeholders.
Build, maintain and manage relationships with FSB stakeholders across various departments to ensure consistency and best practice across digital channels.