Responsibilities

• Own Liqueo's digital marketing capability, delivering and continually improving digital marketing activity from campaign execution and marketing automation to website optimisation, reporting and AI-enabled ways of working
• Build capability, improve ways of working and take ownership of digital marketing in a growing business
• Support wider marketing initiatives where needed while maintaining a hands-on approach
• Digital Campaign Management: plan, setup, execute, and report on digital campaigns across email, paid social, and web
• Marketing Automation & CRM: own HubSpot, including workflows, automation, reporting, CRM best practice and data quality; improve segmentation, automation and data usage to support marketing and business development
• Website, SEO & AI Search: manage and improve WordPress website focusing on user experience, SEO, conversion optimisation and content positioning for AI/LLM search
• Marketing Technology & AI: identify opportunities to improve workflows through marketing technology, automation and AI
• Reporting & Insight: own marketing reporting, provide insights into campaign performance and website analytics
• Marketing Data & Segmentation: maintain data quality in HubSpot, ensure GDPR compliance, effective audience segmentation and accurate data across marketing and sales systems
• Project Management: manage multiple marketing projects across internal stakeholders and external suppliers to ensure timely delivery

Requirements

• Experience working in a varied Digital Marketing capacity with exposure across marketing automation, SEO, digital analytics and user experience
• Willingness to travel to London on an ad-hoc basis for collaboration days
• Initiative, commercial awareness, and a best-practice mindset

Preferred

• Experience with HubSpot
• Experience with WordPress
• Experience with LinkedIn Campaign Manager

Benefits

• generous training and development budget
• coaching and personalised development opportunities