Responsibilities

• Working across the El Pastor Group brands, you'll be responsible for delivering digital campaigns that drive commercial performance, increase brand awareness and grow revenue
• Develop and deliver digital marketing campaigns across paid media, SEO, CRM and social media
• Manage website content, landing pages and conversion optimisation to improve customer experience and online bookings
• Plan and deliver email marketing campaigns that increase customer engagement, repeat visits and revenue
• Manage PPC, paid social and retargeting campaigns, continually optimising performance and return on investment
• Feed into content creation and social media strategy across Instagram, Facebook and TikTok, balancing brand storytelling with commercial objectives
• Build and manage relationships with photographers, videographers, creators and hospitality influencers to drive awareness and measurable results
• Analyse campaign performance using GA4, Meta Ads Manager and other reporting tools, producing regular insights and recommendations
• Work collaboratively with Sales and Operations teams to support business objectives and maximise revenue opportunities

Requirements

• At least 3 years' experience in Digital or Performance Marketing, ideally within hospitality, lifestyle or agency environments
• Strong working knowledge of Google Analytics 4 (GA4), Google Ads, Meta Ads Manager and SEO
• Experience delivering ROI-focused digital campaigns across paid media, CRM, email marketing and social media
• A commercial mindset with the ability to interpret data, identify opportunities and make informed decisions
• Experience managing website content, conversion optimisation and digital reporting
• Excellent organisational skills with the ability to manage multiple campaigns simultaneously
• A genuine passion for hospitality, restaurants and creating exceptional guest experiences

Preferred

• Experience with SEMrush, Looker Studio, Power BI or AI marketing tools would be advantageous but isn't essential

Benefits

• 50% Off all Food & Drink across all Harts Group
• Company trips to meet our Top suppliers in Mexico, Spain and across the UK
• Increasing holiday allowance on top of your 28 days paid holidays
• Monthly food & drink tastings to keep your tastebuds busy
• Career development, 1-on-1 coaching and training opportunities
• Enhanced Maternity & Paternity packages
• Access to Wagestream Platform where you can access your wages early and manage your money
• A paid volunteering day to support our communities and causes that matter to you
• Cycle to Work Scheme
• Access to Hospitality Action to support your wellbeing in and out of work