Digital Marketing Manager at GPE Scientific | Central Bedfordshire, UK | £45K/yr – £60K/yr

GPE Scientific

Digital Marketing Manager

Central Bedfordshire, UK (On-site)

£45K/yr – £60K/yrSenior LevelFull time

Posted 3 weeks ago

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Job Summary

Own and optimize the full digital marketing stack for GPE, turning website, SEO, paid search, email, social, and CRM-driven activities into measurable commercial impact.

SEO and website: improve priority-page performance and site-level conversion across product, supplier, sector and service pages.
Paid and campaigns: manage paid search, digital advertising, email campaigns, and CRM-connected lead nurturing from proposition to conversion.
Journeys and analytics: build digital customer journeys from awareness to enquiry and translate analytics into actions for marketing and sales alignment.

Job Description

You will be responsible for the performance, structure and commercial effectiveness of GPE’s digital marketing activity.
Website performance, structure and ongoing improvement.
SEO, organic search visibility and priority-page performance.
Paid search and digital advertising activity.
Email marketing, newsletters and digital campaign delivery.
Social media scheduling, publishing, performance and reporting, working within defined brand guidelines and commercial direction.
Marketing automation, lead nurturing and CRM-connected activity.
Digital campaign execution, working from agreed campaign propositions and commercial direction.
Website content implementation, product uploads and digital asset coordination.
Analytics, attribution, reporting and performance insight.

GPE Scientific

GPE Scientific Ltd was established in 1962 and is a leading distributor and manufacturer of laboratory equipment, glassblowing products and specialised glass components for the industrial, laboratory and research markets. Based in Leighton Buzzard in Bedfordshire, we have over 50 years of experience in the manufacturing of precision glass components for industrial, laboratory and research companies.There are many reasons to choose GPE Scientific above our competitors but above all, we pride ourselves in stocking thousands of products from leading suppliers providing you with the best selection of laboratory equipment on the market. This includes being the exclusive distributor for Chemglass Life Sciences and Chemical Reactors, Norell NMR Tubes and Accessories and the portable Nanalysis NMReady Benchtop Spectrometer.You may have also heard of the J Young Brand for NMR Valves and High Vacuum Greaseless Stopcocks, we are the owner and manufacturer of this leading brand producing products such as O-Ring joints, Sample Flasks, Schlenk Lines and Vacuum Manifolds and more!Along with distributing an outstanding range of laboratory equipment and essentials we also have a team of highly skilled glassblowers on-site to meet all your glassblowing needs and requirements, from Precision Bore Tubing, Vacuum Forming, Centreless Ground/Polished Tubing and Rods and other components and services.

Founded in 1962

Leighton Buzzard, England, GBR

24 employees (4 in marketing)

www.gpescientific.co.uk