Digital Marketing Manager at Federal Management Ltd | Skelmersdale, Wigan, UK | £38K/yr – £43K/yr

Digital Marketing Manager

Skelmersdale, Wigan, UK (On-site)

£38K/yr – £43K/yrMid Level5+ years expPermanent

Posted 1 month ago

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Job Summary

Own the SEO and site health engine for a regulated FCA company, balancing technical SEO, content optimization, local ranking, and WordPress maintenance with social presence.

SEO strategy and technical fixes to boost rankings and traffic.
WordPress site upkeep and content updates for performance and UX.
Local/Google Business Profile management and local ranking signals.

Job Description

Responsibilities

Develop and implement SEO strategies to improve search engine rankings and increase website traffic.
Manage, update, and develop WordPress websites to ensure optimal performance and user experience.
Oversee and maintain social media platforms, ensuring consistent and effective brand messaging.
Manage Google Business Profiles including regular updates and developments.
Utilise and interpret data from digital marketing tools such as SEMrush, ensuring Technical SEO requirements are met inline with Googles best practices.
Conduct keyword research, competitive analysis, and on-page/off-page optimization.
Monitor and report on digital marketing performance, providing insights and recommendations.
Assist with general office IT matters when required, offering support on software and systems.

Requirements

Proven experience as a Digital Marketing Executive or in a similar role.
Strong knowledge of SEO best practices, including technical SEO, Local SEO, content optimisation, and link-building strategies.
Proficiency in managing WordPress websites, including content updates and basic troubleshooting.
Experience with digital marketing tools such as SEMrush, Hootsuite, Google Analytics, and Google Ads.
Familiarity with managing social media accounts and creating engaging content for blog posts etc
Analytical mindset with the ability to interpret data and translate it into actionable strategies.
Working knowledge of AI Tools and how to implement their use.
Excellent communication skills and attention to detail.
Ability to work independently and as part of a collaborative team.
Basic knowledge of IT support and willingness to assist with general office technology matters.
SEO: 5 years (required)