Responsibilities

• Plan, launch, and optimize paid campaigns across Google, LinkedIn, programmatic, and Reddit for EMEA and APAC audiences
• Manage regional budgets and pacing, and report on performance against pipeline and revenue targets
• Serve as the point person for localization, briefing translators and agencies, reviewing localized landing pages and campaign assets for accuracy and cultural fit, and flagging where a literal translation won't land the way the message needs to
• Integrate closely with field marketing leaders across EMEA and APAC, aligning digital campaigns with regional events, account-based programs, and pipeline priorities
• Partner with regional sales teams to make sure campaigns reflect local buying behavior, competitive landscape, and compliance needs, such as GDPR in EMEA and data residency requirements across APAC markets
• Ensure regional campaign and customer data is stored and processed in accordance with local data residency requirements, working with IT and legal as needed
• Bring market intelligence back to the global team, including what's resonating regionally, where global assets need adaptation, and where regional nuance should shape global strategy
• Test and iterate on channel mix, targeting, and creative by market rather than applying a one size fits all playbook

Requirements

• 4+ years running paid digital campaigns (Google, LinkedIn, programmatic; Reddit experience a plus) in a B2B SaaS environment
• Experience marketing across multiple EMEA and/or APAC markets, with a clear understanding that localization means more than translation
• Track record of working closely with field marketing to align digital programs with regional events and campaigns
• Familiarity with regional data privacy and residency requirements (GDPR and equivalents)
• Comfortable working async with a team based in a different time zones, and a strong written communicator who can bring the U.S. team up to speed without a meeting for everything
• Analytical enough to defend your budget allocation with data, not instinct
• Based in EMEA or APAC, fully remote