Digital Marketing Manager at Cruise Nation | Swansea, UK | £40K/yr – £60K/yr

Digital Marketing Manager

Swansea, UK (Hybrid)

£40K/yr – £60K/yrSenior Level5+ years expFull time

Posted 2 months ago

Job Summary

Own the digital marketing engine across owned, earned and paid channels with clear ownership of growth through SEO, paid media, social content, and brand architecture and partnerships.

Own the end-to-end growth agenda: strategy, channels, and budget with measurable impact on acquisition and revenue.
Lead cross-functional campaigns across SEO, PPC, Paid Social, Email, CRM, Content, Display and partnerships.
Build and mentor Creative Studio and Digital teams to deliver creative scale and performance.

Job Description

Develop and deliver a marketing strategy that grows brand awareness, attracts new customers and drives profitable revenue across every digital touchpoint.
Drive the strategy: Develop and deliver innovative marketing and digital strategies that support the company’s ambitious growth plans.
Evolve our digital strategy through continuous improvement across owned, earned and paid channels.
Shape and strengthen our brand architecture, ensuring everything we do delivers on our Brand Purpose.
Identify new opportunities, channels and technologies that help us stay ahead of the competition and attract more new-to-brand customers.
Own the annual marketing calendar, ensuring campaigns are delivered on time, on budget and with maximum commercial impact.
Plan and deliver integrated campaigns across SEO, PPC, Paid Social, Email, CRM, Content, Display, Affiliates and emerging digital channels.
Design, build and grow our social media presence, creating engaging content that inspires customers to travel.
Ensure partnership activity is fully integrated into marketing campaigns to maximise value and exposure.
Manage the marketing budget, allocating investment where it delivers the strongest commercial return.

Cruise Nation

Cruise Nation is an independently owned cruise specialist. We are not owned by a tour operator or cruise line so you can always be assured you’re getting impartial advice on any cruise you book with us.

Founded in 2009

Swansea, Wales, GBR

29 employees (3 in marketing)

www.cruisenation.com