{"@context":"https://schema.org","@type":"JobPosting","title":"Digital Marketing Manager","description":"

Responsibilities

Develop and implement a comprehensive digital marketing strategy, including SEO, PPC, content development, and social media campaigns, in alignment with business goals.
Work with agency partners and our internal creative team to build, launch, and optimize paid campaigns across platforms like Google Ads, Microsoft Ads, TikTok Ads, and Meta Ads. Coordinate content production and manage marketing and editorial calendars.
Monitor, measure and report on the performance of all digital campaigns using tools like Google Analytics 4 (GA4), Google Tag Manager, Google Search Console, and Microsoft Clarity. Use data insights to identify trends and optimize spend and performance based on ROI and KPIs.
Oversee the company website and landing pages, managing updates, design, and user experience to improve conversion rates.
Create, optimize, and maintain online business listings across Google Business Profile, Yelp, and other relevant local directories.
Work closely with internal teams (content creators, designers, sales) and external partners/agencies to ensure cohesive and engaging brand messaging across all digital channels.
Measure and analyze performance of all social and local marketing campaigns using analytics tools (e.g., Google Analytics, platform-specific insights) and assess against key performance indicators (KPIs). Provide regular reports on organic campaign performance and local search rankings to management, offering actionable insights for improvement. Run and deliver competitive analysis on all channels. Collaborate with internal teams (sales, content creators, design) to ensure cohesive messaging and branding across all channels.

\n","datePosted":"2026-01-08T00:00:00+00:00","hiringOrganization":{"@type":"Organization","name":""},"identifier":{"@type":"PropertyValue","name":"","value":"1934382147"},"url":"https://salaryguide.com/jobs/digital-marketing-manager-company-821fe3","mainEntityOfPage":{"@type":"WebPage","@id":"https://salaryguide.com/jobs/digital-marketing-manager-company-821fe3"},"experienceInPlaceOfEducation":false,"directApply":false,"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressCountry":"US","addressLocality":"Portland","addressRegion":"OR"}},"employmentType":"FULL_TIME","baseSalary":{"@type":"MonetaryAmount","currency":"USD","value":{"@type":"QuantitativeValue","unitText":"YEAR","minValue":80000,"maxValue":100000}},"workHours":"Full time","jobStartDate":"2026-01-08T00:00:00+00:00","validThrough":"2026-04-08T00:00:00.000Z","educationRequirements":{"@type":"EducationalOccupationalCredential","credentialCategory":"bachelor degree"},"experienceRequirements":{"@type":"OccupationalExperienceRequirements","monthsOfExperience":60},"jobBenefits":["Comprehensive Benefits Package: Health, dental, and vision insurance, plus long-term disability coverage.","401(k) with Company Match: Plan ahead for your future with competitive company contributions.","Paid Time Off & Holidays: Generous PTO and paid holidays per year to support work-life balance."]}