Responsibilities

• Develop and implement the company's annual marketing strategy.
• Manage digital marketing campaigns across SEO, PPC, Google Ads, Microsoft Ads, Meta and other relevant channels.
• Develop lead-generation campaigns to increase enquiries, quotations and sales.
• Manage and optimise the company's website and e-commerce customer journey.
• Develop marketing campaigns for our bespoke veranda, pergola and outdoor-living products.
• Conduct market research and monitor competitor activity.
• Analyse customer behaviour, sales data and marketing performance to identify commercial opportunities.
• Manage the annual marketing budget and measure ROI and ROAS.
• Develop strategies to improve customer acquisition, retention and repeat business.
• Manage relationships with marketing agencies, website developers, designers and digital suppliers.

Requirements

• Bachelor's degree or higher in Marketing, Digital Marketing, Business, Business Management, Computer Science, Computer Science and Technology or a related subject; or equivalent relevant professional experience.
• CIM qualification.
• Google Ads certification.
• Google Analytics certification.
• Meta Blueprint certification.
• PRINCE2, AgilePM or Scrum qualification.
• Experience in e-commerce, home improvement, construction, property, outdoor living, luxury consumer products or a similar product-led business would be advantageous.
• Google Analytics 4
• Google Tag Manager
• Google Search Console