Digital Marketing Manager

Milton Keynes, UK (Hybrid)

£47K/yr – £56K/yrSenior Level4+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the paid social and affiliate activations end to end, aligning campaigns to business targets and budgets while leading a cross functional team to continuously improve performance across DSP, social and native placements.

  • Paid Social & Affiliates: own activations, campaign structure and optimization to hit KPI targets.
  • Measurement & Forecasting: own measurement strategy, reporting, and forecast models for conversions and revenue with cross functional input.
  • Agency & Supplier Management: manage media partners, procurement and channel partnerships for best output and value.

Job Description

Responsibilities:
  • Lead the Paid Social/Affiliates Execs to deliver best-in-class activations, overseeing the structure, creation and optimisation of campaigns. Ensuring activity is aligned to business objectives and performance targets.
  • Work with the Media Agency to help shape our Display/YouTube strategy including Programmatic and Native.
  • Ensure campaigns are pacing and performing to plan, proactively working with teams to delivery agreed KPIs within budget.
  • Support with the fielding of creative production and supply
  • Overseeing all measurement strategy associated with the aforementioned channels, including reporting (weekly, quarterly, channel related and creative focused), in addition to tracking and tagging.
  • Work alongside the Head of Digital Marketing & Marketing Effectiveness to develop forecasting and performance models (eg. conversions, revenue) to inform planning, optimisation and decision making.
  • Manage the programme for test & learn across channels ensuring results are statistically significant and taking learnings to ensure continuous campaign improvements.
  • Support the Head of with slideware production for senior team presentations and business reviews with their associated channels.
  • Line manage Paid Social and Affiliates Executives, providing clear direction, prioritisation, coaching and performance management
  • Support development of team capability, ensuring best practice, learning and progression across channels
cinch logo

cinch

2.5 Glassdoor

We're cinch. And we take the faff out of buying a car entirely online. So when our customers buy a car, they don't just nail it, they absolutely cinch it.Our mission is simple. To take away all the things that make changing cars trickier than it should be. We know what drivers want, so we’ve ripped up the rule book and replaced it with an approach that helps people browse, buy and receive cars from the comfort of their own homes. In the last year, cinch has moved from start-up to scale-up, supported by huge financial investment and a community of almost 200 digital, engineering, marketing, data, commercial and customer experience professionals working across our Manchester, Surrey and Central London offices. With this driving us – and the UK’s online car sales market growing every day – we’re truly set up for success. Sound up your street? We’re determined to build the best online experiences in the automotive and technology industries. And we’re always looking for talented people to help us on that journey. We want to inspire innovation behind the scenes that drives to continually-improved, faff-free experiences for consumers.What does that mean for you? At cinch, we’ve created an environment where ideas come to life, agile thinking is celebrated and each of us can really make a difference. Our passionate team makes every day exciting – supporting and learning from each other to ensure our work is both meaningful and impactful. On top of that, we’ve market-leading salaries and fantastic perks to sweeten the deal. Think company discounts, L&D tools, employee assistance programmes and even our very own cashback and rewards platform. Join a brand you’ll be proud to say you’ve helped build. Join cinch.

Founded in 2019
London, England, GBR
412 employees (31 in marketing)
32% recommend to a friend

Recent Ads

Traffic Signals

Monthly Visitors
3.1M
Monthly Google Ads Budget
$53.1K
Traffic Source Mix
Search
63.1%
Direct
32.5%
Referral
3.1%
Social
0.8%
Paid
0.5%

Headcount Trend

Current headcount: ~412

Marketing Team

Marketing Team Size
20 (5% of company)
Median Career Experience
15.5 years
Median Tenure
4 years