Digital Marketing Manager

Milton Keynes, UK (Hybrid)

£47K/yr – £56K/yrSenior Level4+ years expPermanent

Posted 7 weeks ago

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Job Summary

Own paid social, affiliates and display/YouTube activations with end-to-end responsibility for performance, forecasting and cross-functional collaboration that informs planning and creative decisions.

  • Own channel strategy and end-to-end activation across Paid Social, Display/Programmatic and Native
  • Forecasting, measurement and learning loops with cross-functional partners to drive optimization
  • Lead and develop the Paid Social and Affiliates team while managing external agency relationships

Job Description

Responsibilities
  • Lead the Paid Social/Affiliates Execs to deliver best-in-class activations, overseeing the structure, creation and optimisation of campaigns. Ensuring activity is aligned to business objectives and performance targets.
  • Work with the Media Agency to help shape our Display/YouTube strategy including Programmatic and Native.
  • Ensure campaigns are pacing and performing to plan, proactively working with teams to delivery agreed KPIs within budget.
  • Support with the fielding of creative production and supply
  • Responsible for overseeing all measurement strategy associated with the aforementioned channels, including reporting (weekly, quarterly, channel related and creative focused), in addition to tracking and tagging.
  • Work alongside the Head of Digital Marketing & Marketing Effectiveness to develop forecasting and performance models (eg. conversions, revenue) to inform planning, optimisation and decision making.
  • Manage the programme for test & learn across channels ensuring results are statistically significant and taking learnings to ensure continuous campaign improvements.
  • Support the Head of with slideware production for senior team presentations and business reviews with their associated channels.
  • Line manage Paid Social and Affiliates Executives, providing clear direction, prioritisation, coaching and performance management
  • Support development of team capability, ensuring best practice, learning and progression across channels
Requirements
  • Strong hands-on experience (4+ years) in Paid Social (including Meta, TikTok and Reddit), as well as Display, Programmatic and YouTube experience with a particular focus on direct response/performance campaigns for direct-to-consumer businesses.
  • Working knowledge of various major Display Side Platforms (e.g., YouTube, DV360), Native platforms (e.g., Taboola, Outbrain etc.) and other 3rd party programmatic solutions (e.g., Google Campaign Manager, DoubleVerify etc.)
  • Experience managing campaigns against clear KPIs and budgets, using data to drive optimisation across the major Paid Social, Display and Native channels.
  • Strong analytical capability, including forecasting, experimentation and performance analysis to offer recommendations for optimisation or opportunities for further testing.
  • Solid technical understanding and a head for numbers to create practical and value models (Conversions, Revenue) and performance forecasting
  • Experience managing agencies and/or external media partners
  • People management experience, including coaching and performance development
  • Strong Microsoft Excel skills are essential and experience using analytics tools such as Adobe or Google.
  • Good understanding of platform pixels, how they collect data, and how they can be used to optimise activity and build audiences.
  • A data-driven mindset and the ability to strategise with cross-functional teams.
  • Work collaboratively and proactively with multiple teams across concurrent projects.
  • Experience with lift studies (e.g. Brand lift/Conversion lift studies etc.) and measurement (e.g., pre bid vs post bid verification etc).
Nice_to_have
  • Affiliate marketing experience, either via direct relationships or via networks (e.g. Awin, Webgains).
  • Organic Social/influencer experience.
  • Experience with Customer Data Platforms (CDPs).
  • Experience managing end-to-end finance & procurement processes.
  • Higher maths background/expertise (regression analysis etc).
  • Formal qualifications are not essential, provided equivalent experience is demonstrated
Benefits
  • Competitive salaries and bonuses
  • A company pension scheme
  • Private Healthcare (Bupa)
  • An Employee Assistance Programme
  • Access to trained mental health first aiders
  • Enhanced maternity, paternity, and adoption leave
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cinch

We're cinch. And we take the faff out of buying a car entirely online. So when our customers buy a car, they don't just nail it, they absolutely cinch it.Our mission is simple. To take away all the things that make changing cars trickier than it should be. We know what drivers want, so we’ve ripped up the rule book and replaced it with an approach that helps people browse, buy and receive cars from the comfort of their own homes. In the last year, cinch has moved from start-up to scale-up, supported by huge financial investment and a community of almost 200 digital, engineering, marketing, data, commercial and customer experience professionals working across our Manchester, Surrey and Central London offices. With this driving us – and the UK’s online car sales market growing every day – we’re truly set up for success. Sound up your street? We’re determined to build the best online experiences in the automotive and technology industries. And we’re always looking for talented people to help us on that journey. We want to inspire innovation behind the scenes that drives to continually-improved, faff-free experiences for consumers.What does that mean for you? At cinch, we’ve created an environment where ideas come to life, agile thinking is celebrated and each of us can really make a difference. Our passionate team makes every day exciting – supporting and learning from each other to ensure our work is both meaningful and impactful. On top of that, we’ve market-leading salaries and fantastic perks to sweeten the deal. Think company discounts, L&D tools, employee assistance programmes and even our very own cashback and rewards platform. Join a brand you’ll be proud to say you’ve helped build. Join cinch.

Founded in 2019
London, England, GBR
412 employees (31 in marketing)