Responsibilities

• Plan and deliver marketing across SEO, paid search and paid social, email and CRM, content and ecommerce
• Own the ecommerce marketing activity on Shopify, including product launches, promotions and seasonal campaigns
• Lead, manage and develop the marketing team, setting standards, prioritising workload and supporting performance
• Brief, coordinate and hold our external agencies to account, getting strong, accountable work and real value from the spend
• Track and report on performance, and turn the numbers into clear opportunities for growth
• Build and run an affiliate programme aimed at studios and influencers
• Keep the brands consistent and on point across every customer touchpoint
• Support wider business projects, product launches and trade events as needed

Requirements

• A broad, digitally led marketing generalist who can also lead a team.
• Strong across the digital disciplines, commercially minded, and confident managing both people and projects.
• We are not looking for a specialist in every one of the areas below. We want someone with a solid working knowledge of each, and a real understanding of how they fit together, who can set the direction, manage the specialists and agencies who go deep, and roll their sleeves up where it counts.
• Skills, in rough order of priority:
• SEO
• Paid search and paid social (PPC)
• Email and CRM
• Content marketing
• Ecommerce (Shopify)
• Web analytics and reporting
• Affiliate marketing
• Social media (useful, but not the priority for this role)
• People management is a real part of this role, not a bolt-on. You will be leading a team, so we want genuine evidence of managing, mentoring, setting standards and handling performance well.

Preferred

• Useful but not essential: experience of trade shows and events (we run around 15 a year), and any exposure to B2B, jewellery, fashion, piercing or tattoo. Industry knowledge is a nice to have. A genuine willingness to learn the industry deeply is essential.

Benefits

• great benefits package, company events, free parking and health and wellbeing programme
• Please bear in mind that this role is fully office based in Poole throughout the probation period (6 months). Upon completing a probation the employer may offer some working from home however this role will always be more office based.