Responsibilities

• Develop and lead the company's overall digital marketing strategy.
• Coordinate, strategise and manage the Marketing Assistant.
• Take ownership of the company's website, including design, content, user experience and ongoing improvements.
• Manage and optimise Google Ads, SEO, Google Analytics, META and AEO
• Lead the company's social media strategy, content planning and digital brand presence including LinkedIn.
• Analyse marketing performance and translate data into clear actions and commercial improvements.
• Develop reporting and dashboards to measure leads, conversions, engagement, ROI and other key marketing KPIs.
• Identify opportunities to improve lead generation and customer acquisition.
• Work closely with senior management to establish marketing priorities, direction and long-term vision.
• Bring new ideas and challenge existing ways of working.

Requirements

• Experienced in digital marketing with at least 2 years' relevant experience.
• Confident working with Google, Meta, social media and analytics platforms.
• Experienced in website design, development or management.
• Comfortable using data and analytics to make commercial marketing decisions.
• Interested in and knowledgeable about AI, automation and AI-powered workflows.
• A strong communicator who can explain ideas clearly and confidently.
• Personable and able to build strong relationships across the business.
• Creative, commercially aware and results-driven.
• Able to provide direction and vision, while also being prepared to get involved and deliver.
• Highly motivated, enthusiastic and energetic.

Benefits

• We offer a company pension and healthcare.