Responsibilities

• Plan and execute email marketing campaigns and automated customer flows using Klaviyo
• Support paid advertising activity across Google, Meta, and other digital channels
• Monitor and optimise campaign performance against KPIs, including ROAS, CPA, traffic, and conversion
• Develop audience targeting strategies aligned with wider marketing objectives
• Analyse campaign and channel performance, providing regular reports and actionable insights
• Work closely with the creative team to ensure campaigns align with brand guidelines and messaging
• Support ongoing optimisation and development of the Shopify ecommerce platform
• Liaise with external ecommerce support agencies where required
• Monitor organic search performance and support SEO initiatives
• Assist with benchmarking and analysing AI search visibility and inbound search opportunities