Responsibilities

• From planning recruitment campaigns to optimising our website, paid and organic channels, you’ll play a key role in helping students discover and choose our college.
• You’ll take the lead in managing and optimising our digital channels, delivering impactful B2C campaigns, and ensuring our content is accessible, inclusive, and engaging for all audiences.
• If you’re someone who thrives in bringing ideas to execution, and comfortable with a range of content production types for use across out of home advertising, programmatic, socials, email marketing and more we’d love to hear from you.
• We’re looking for a creative, data-driven Digital Marketing Lead to help grow our student recruitment and engagement programmes.

Requirements

• Proven experience in digital marketing, preferably within education or public sector
• Experience delivering integrated campaigns with measurable outcomes
• Practical knowledge and deliverability across key digital marketing channels including:
• Website/content management systems (CMS)
• Social media and email platforms
• B2C Paid media and paid social advertising
• SEO and GEO(Google Search console, SEMrush)
• Understanding of:
• Accessibility standards (WCAG)
• GDPR and ethical data use
• Ability to interpret data and translate into actionable insights((GA4, Search Console, Google Tag Manager, Social analytics, SEMrush))
• Excellent communication skills, with the ability to write for diverse audiences

Preferred

• Desirable experience
• Experience in student recruitment marketing
• Experience producing digital and print graphic design and multimedia content(Adobe suite, Canva, Video production)
• Personal attributes
• Student-focused, with a passion for improving access to education
• Organised, honest and detail-oriented
• Creative, proactive, and solutions-focused
• Adaptable and confident using emerging technologies (including AI)