Responsibilities

• We’re excited to be recruiting a Digital Marketing Executive to help shape and maintain WWF-UK’s external digital experience, ensuring our websites are engaging, accessible, high-performing and connected to the needs of our supporters and audiences.
• This role sits at the heart of WWF-UK’s digital team, helping to ensure people can easily navigate our web estate, discover the breadth of our work and take meaningful action for nature and climate.
• You’ll play a key role in maintaining and improving the quality, consistency and performance of WWF-UK’s websites, supporting both fundraising and engagement journeys across a wide range of content and campaigns.
• Working closely with content editors, developers, designers and teams across WWF-UK, you’ll help deliver a strong and accessible web experience that reflects the impact and expertise of the organisation while supporting SEO best practice, site performance and user experience.
• This is a varied and hands-on role combining content management, digital optimisation, website publishing and continuous improvement. You’ll be equally comfortable managing detail and site hygiene as you are identifying opportunities to improve journeys, engagement and performance across the web estate.
• We’re looking for someone who is proactive, organised and digitally curious, with strong attention to detail and a passion for creating high-quality digital experiences.

Requirements

• Experience working within digital marketing, digital content or digital product environments
• Experience managing website content through CMS platforms, ideally Drupal
• Strong understanding of website content management, usability and user experience principles
• Experience using analytics, SEO or accessibility tools such as Google Analytics, Hotjar, Ahrefs or Dubbot
• Understanding of SEO best practice and how content structure, tagging and internal linking support discoverability and performance
• Experience editing, building, QA’ing and publishing web content accurately and efficiently
• Strong attention to detail, with the ability to maintain high standards of accuracy, accessibility and consistency across digital content
• Experience supporting digital journeys that drive engagement, fundraising or supporter action
• Comfortable working with data and insights from tools such as Google Analytics, Excel, Power BI or Looker Studio
• Strong organisational and prioritisation skills, with the ability to manage multiple requests and deadlines effectively
• Ability to work collaboratively with developers, designers, content creators and wider stakeholders across a matrix organisation
• Strong written and verbal communication skills, with confidence translating conversations and briefs into clear digital actions
• Proactive and solutions-focused approach, with the confidence to identify opportunities for improvement and drive work forward
• Interest in the evolving digital landscape, emerging technologies and digital best practice
• Minimum 40% in-person collaboration per month

Preferred

• Experience working within SEO or AEO platforms such as Ahrefs or Moz
• Experience working with accessibility tools and improving website accessibility performance
• Experience supporting fundraising, campaigning or supporter engagement journeys through digital content
• Understanding of taxonomy, tagging and internal linking structures across large websites
• Experience working within charity, non-profit or purpose-driven organisations
• Experience briefing developers or supporting delivery of new web functionality or component

Benefits

• Annual leave starting at 26 days a year, rising one day each year to 31 days plus bank holidays
• Flexible working options, to support your work life balance
• 7.5% employer contribution to pension, rising to 10% with employee contribution
• Learning and development opportunities to help you grow
• Regular wellbeing initiatives to support your health and happiness.