Digital Marketing Executive

Swindon, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own and optimize the end-to-end digital marketing engine across paid media, SEO, and conversion-focused content, driving integrated campaigns with cross-functional teams to lift traffic, engagement, and conversions.

  • Growth Infrastructure: Build and optimize paid media and SEO programs with data-driven measurement.
  • Campaign Execution & Optimization: Plan, launch, and refine cross-platform campaigns and landing pages for better ROAS.
  • Cross-Functional Partnerships: Align with internal teams and agencies to deliver integrated, brand-consistent marketing.

Job Description

Responsibilities
  • Plan, implement and optimise paid media campaigns across platforms including Google Ads (PPC), paid social media and LinkedIn.
  • Manage and develop SEO strategy to improve organic search rankings, website traffic and visibility.
  • Monitor, analyse and report on campaign performance, making data driven recommendations for continuous improvement.
  • Manage and maintain company websites, including content updates, optimisation and performance improvements.
  • Create and coordinate engaging digital content aligned with brand and campaign objectives.
  • Work closely with internal stakeholders and external agencies to deliver integrated marketing campaigns.
  • Conduct keyword research, competitor analysis and market research to inform strategy.
  • Ensure all digital activity aligns with brand guidelines and business objectives.
  • Support the development of landing pages and conversion rate optimisation initiatives.
  • Maintain accurate reporting dashboards and provide regular performance updates.
Requirements
  • Proven experience in digital marketing, with a focus on paid media (PPC, paid social and LinkedIn).
  • Strong understanding of SEO principles and best practices.
  • Experience managing and updating website content (WordPress or similar CMS).
  • Proficiency in digital marketing tools such as Google Ads, Google Analytics and social media platforms.
  • Strong analytical skills with the ability to interpret data and translate insights into action.
  • Excellent organisational skills with the ability to manage multiple campaigns and deadlines.
  • Strong written and verbal communication skills.
  • A proactive, results focused and adaptable approach to work.
Nice_to_have
  • Experience within B2B or automotive sectors would be desirable but not essential.
Benefits
  • An extra day off for your Birthday
  • 23 days of annual leave per year PLUS Bank Holidays
  • Four times death in service benefit.
  • Internal Mentorship programme
  • Working for WhatVan?’s ā€˜Van Dealer of the Year 2026’.
  • Working for Motor Trader’s ā€˜Employer of the Year’.
  • Working for an official Great Place to Workā„¢ļø
  • Working for a workplace which champions women.
  • Awarded Armed Forces Covenant Silver Award (RLS)
  • Working with our award-winning team – several of our team were recogniosed at the MT WIMT awards and we won silver at the internal communication and engagement awards for our new starter onboarding process.
Rygor Group logo

Rygor Group

Rygor Group comprises of a diverse collection of UK automotive businesses, with a primary focus on trucks, vans, coaches, passenger cars, body repairs, and coachbuilding. Through the hard work of our team members, we have secured our position as one of the UK’s top automotive Groups.We value the dedication and commitment of our team members and strive to be one of the UK’s most rewarding places to work and are an official UK Best Workplace for 2023.Rygor Auto consists of three renowned brands: Mercedes-Benz, SAIC Maxus, and Higer Buses. We are home to the largest UK dealer group for Mercedes-Benz Commercial vehicles and also offer passenger car aftersales at select locations. Rygor Auto offers customers an award-winning, quality service level, backed up by decades of experience. We are also home to the largest Maxus dealer group in the UK, and the only UK company to offer Higer buses.Rygor Apex is home to both Apex Van Solutions and Apex Body Solutions. Apex Van is an independent retail outlet for quality, approved used vans of any make and model. Apex Body Solutions is a coachbuilding/manufacturing business, specialising in all commercial vehicle body types of 18 tonnes and below.Rygor Plant is Rygor Group’s newest division, representing the launch of our new partnership with XCMG UK, as the manufacturer’s largest UK dealer. XCMG is the third largest construction equipment manufacturer in the world, and we are proud to be their chosen partner for sales and aftersales, as they bring their product to the UK market.Rygor Service Solutions is our independent fleet workshop division, specialising in full management of commercial vehicle fleets within customers' premises, or totally mobile servicing solutions. We look after some of the UK’s largest fleets, including Tesco, Ocado, and Brakes. And are committed to keeping them on the road, serving their customers.

Founded in 1960
Westbury, England, GBR
291 employees (7 in marketing)

Traffic Signals

Monthly Visitors
1.3K
Traffic Source Mix
Search
37.2%
Direct
25.7%
Referral
6.7%
Social
29.5%
Paid
0.9%

Headcount Trend

Current headcount: ~291

Marketing Team

Marketing Team Size
7 (2% of company)