Digital Marketing Executive

Willand, Devon, UK (Hybrid)

£32K/yr – £34K/yrMid Level3+ years expFull time

Posted 6 hrs ago

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Job Summary

Owns end-to-end digital marketing programs spanning SEO, email/CRM, social media, and analytics, driving integrated campaigns and data-driven optimisations across channels.

  • Leads SEO, content optimisation and performance analysis to grow organic visibility.
  • Drives email/CRM campaigns and audience segmentation to improve engagement.
  • Manages paid and organic social strategies and cross-channel analytics with internal teams.

Job Description

Responsibilities

  • SEO & Search Marketing - Support SEO strategy and content optimisation initiatives
  • Conduct keyword research and improve website content performance
  • Optimise metadata, on-page content and search visibility
  • Monitor organic performance and identify growth opportunities
  • Support content development for emerging AI-powered search experiences
  • Email Marketing & CRM - Create and deliver targeted email marketing campaigns
  • Support audience segmentation and personalised customer communications
  • Manage campaign testing and optimisation activities
  • Analyse engagement metrics and identify improvement opportunities
  • Organic & Paid Social Media - Plan, schedule and publish engaging social content

Requirements

  • 3+ years' experience in a Digital Marketing Executive, Digital Marketing Specialist or similar role
  • Experience delivering:
  • - SEO campaigns
  • - Email marketing campaigns
  • - Organic social media activity
  • - Paid social advertising
  • - Audience segmentation and CRM marketing
  • Experience using:
  • - Google Analytics
  • - Email marketing platforms

Preferred

  • CIM qualification (Level 4 or above) or equivalent
  • B2B marketing experience
  • Experience with SEMrush, Ahrefs or Google Search Console
  • Additional paid media, analytics or social platform experience
PenCarrie Ltd logo

PenCarrie Ltd

3.8 Glassdoor

We’re one of the UK’s leading B2B wholesale clothing and accessory distributors. Family-run since 1991, we’re trusted by thousands of printers, decorators and embroiderers across the country to deliver both enduring classics and exciting, trend-led styles. Over the years we’ve earned a reputation for being the very best at what we do.

Founded in 1991
Willand, England, GBR
154 employees (17 in marketing)
84% recommend to a friend

Traffic Signals

Monthly Visitors
192.7K
Traffic Source Mix
Search
10.1%
Direct
70.3%
Referral
1.9%
Social
4.2%
Paid
0%

Headcount Trend

Current headcount: ~154

Marketing Team

Marketing Team Size
13 (8% of company)
Marketing Roles Posted (Last 30 Days)
1