Digital Marketing Executive

Berkhamsted, Luton, UK (On-site)

Salary Not AvailableMid Level2+ years expPermanent

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the on‑brand marketing execution for a UK children’s publisher: manage social, content creation, Shopify site updates, email campaigns, SEO support, analytics, and reporting with a bias toward data-led improvements.

  • Content & Channel Ownership: run social posts, copy, proofreading, and campaign creative across platforms.
  • Site & Campaign Ops: keep Shopify content fresh, assist newsletters, and optimize for search visibility.
  • Analytics & Optimization: monitor campaigns in GA, produce insights, and drive improvements across paid and organic programs.

Job Description

Responsibilities

  • Managing and scheduling content across social media platforms, ensuring channels are engaging and up to date
  • Creating and editing marketing content, including copywriting and proofreading for digital campaigns
  • Updating and maintaining website content via Shopify
  • Supporting and executing email marketing campaigns (e.g. newsletters, promotional sends)
  • Assisting with SEO tasks to improve website visibility and performance
  • Monitoring and analysing campaign performance using tools such as Google Analytics
  • Producing regular reports and insights, identifying opportunities for improvement
  • Supporting digital advertising campaigns where required
  • Assisting with general marketing administration and coordination tasks
  • Collaborating with internal teams to support wider marketing initiatives

Requirements

  • 2–3 years’ experience within a marketing, publishing or related role
  • Proven copywriting, proofreading and organisational skills
  • Strong attention to detail and ability to manage multiple tasks
  • Excellent communication skills, both written and verbal
  • Great skills in Microsoft Office, particularly Excel, Word, and PowerPoint
  • A genuine passion for marketing and social media
  • Ability to work both independently and as part of a team
  • Familiarity with platforms such as Shopify, Google Analytics, or Mailchimp
  • Experience with digital media advertising
  • 2 years Digital marketing: 2 years (preferred)

Preferred

  • Familiarity with platforms such as Shopify, Google Analytics, or Mailchimp
  • Experience with digital media advertising

Benefits

  • Casual dress
  • Company events
  • Company pension
  • Employee discount
  • Health & wellbeing programme
  • Life insurance
  • Sick pay
  • We offer excellent benefits including career development
  • 25 days annual leave plus Bank Holidays, contributory pension scheme, life assurance
  • substantial discounts on our books
Make Believe Ideas Ltd logo

Make Believe Ideas Ltd

Make Believe Ideas is a publisher of innovative books for children and babies. Beautifully designed and featuring a range of stimulating novelties, our books encourage creativity and promote learning. We want your child to love books as much as we do!

Founded in 2004
Berkhamsted, England, GBR
95 employees (56 in marketing)

Traffic Signals

Monthly Visitors
2.6K

Headcount Trend

Current headcount: ~95

Marketing Team

Marketing Team Size
26 (27% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Undisclosed, 11 years ago

Funding History

  • Mar 2015
    Undisclosed