Digital Marketing Executive

Berkhamsted, Luton, UK (On-site)

Salary Not AvailableMid Level2+ years expPermanent

Posted 6 weeks ago

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Job Summary

Own a compact marketing engine across social, content, site freshness and campaigns with a bias toward hands on creation, optimization, and reporting.

  • Social and content ownership: schedule, engage, and refine copy for campaigns.
  • Website and campaign support: update Shopify pages, assist with email, SEO tasks, and basic ads.
  • Measurement and iteration: monitor analytics, produce insights, and surface quick-wins for improvement.

Job Description

Responsibilities

  • Managing and scheduling content across social media platforms, ensuring channels are engaging and up to date
  • Creating and editing marketing content, including copywriting and proofreading for digital campaigns
  • Updating and maintaining website content via Shopify
  • Supporting and executing email marketing campaigns (e.g. newsletters, promotional sends)
  • Assisting with SEO tasks to improve website visibility and performance
  • Monitoring and analysing campaign performance using tools such as Google Analytics
  • Producing regular reports and insights, identifying opportunities for improvement
  • Supporting digital advertising campaigns where required
  • Assisting with general marketing administration and coordination tasks
  • Collaborating with internal teams to support wider marketing initiatives

Requirements

  • 2–3 years’ experience within a marketing, publishing or related role
  • Proven copywriting, proofreading and organisational skills
  • Strong attention to detail and ability to manage multiple tasks
  • Excellent communication skills, both written and verbal
  • Great skills in Microsoft Office, particularly Excel, Word, and PowerPoint
  • A genuine passion for marketing and social media
  • Ability to work both independently and as part of a team

Preferred

  • Familiarity with platforms such as Shopify, Google Analytics, or Mailchimp
  • Experience with digital media advertising

Benefits

  • We offer excellent benefits including career development, 25 days annual leave plus Bank Holidays, contributory pension scheme, life assurance, substantial discounts on our books, 20% off hot food served in our on-site café, discounts to many high street and online stores, employee assistance programme, social events throughout the year, complimentary massages at our on-site wellness centre and many more.
  • Casual dress
  • Company events
  • Company pension
  • Employee discount
  • Health & wellbeing programme
  • Life insurance
  • Sick pay
Make Believe Ideas Ltd logo

Make Believe Ideas Ltd

Make Believe Ideas is a publisher of innovative books for children and babies. Beautifully designed and featuring a range of stimulating novelties, our books encourage creativity and promote learning. We want your child to love books as much as we do!

Founded in 2004
Berkhamsted, England, GBR
95 employees (56 in marketing)

Traffic Signals

Monthly Visitors
2.6K

Headcount Trend

Current headcount: ~95

Marketing Team

Marketing Team Size
26 (27% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Undisclosed, 11 years ago

Funding History

  • Mar 2015
    Undisclosed