Responsibilities

• Media Partnerships & Outreach: Researching, identifying, and reaching out to potential media partners. Securing mutually beneficial cross-promotional deals to expand event reach.
• Paid Advertising Strategy: Setting up, managing, and optimising Google Ad campaigns. Monitoring spend, target demographics, and CTR to ensure maximum conversion.
• Email Marketing & Copywriting : Writing compelling copy for vendor campaigns to secure sponsors, and delegate campaigns to engage C-level decision-makers and drive registrations.
• Performance Analytics & Reporting: Tracking, analysing, and reporting on all key marketing activities. Using real-time data to refine strategy, track lead generation, and report campaign success back to key stakeholders.

Requirements

• A background in B2B/digital marketing (relevant academic experience considered)
• Strong negotiation skills and confidence to reach out to prospective media partners
• Exceptional organisation and time management skills, capable of prioritising tasks across multiple concurrent campaign cycles
• Confident communication with excellent written skills for drafting high-converting marketing copy
• Strategic and creative thinking, comfortable navigating challenges and bringing fresh ideas to the table
• Adaptability, resilience, and the ability to thrive under pressure
• A strong appetite to constantly learn, adapt to new strategies, and grow within the company