Digital Marketing Executive at Agena Group | Lancing, Brighton and Hove, UK | £35K/yr – £37K/yr

Digital Marketing Executive

Lancing, Brighton and Hove, UK (Remote)

£35K/yr – £37K/yrMid LevelFull time

Posted 3 months ago

Job Summary

Own multi-channel digital marketing campaigns with a tight link to pipeline and ABM, using data to optimize spend and drive measurable lead conversion.

Growth & Demand: plan and optimise cross-channel campaigns that feed brand lift and qualified opportunities.
Pipeline Alignment: collaborate with Business Development to nurture and convert pipeline and enable ABM initiatives.

Job Description

Responsibilities

Plan, deliver and optimise multi-channel digital marketing campaigns that drive brand awareness, engagement and lead generation.
Support pipeline growth by developing targeted campaigns aligned to key sectors, audiences and business objectives.
Work closely with Business Development teams to generate, nurture and convert qualified opportunities.
Manage paid advertising campaigns across platforms including Google Ads, LinkedIn and Meta.
Deliver email marketing campaigns and automated customer journeys to improve engagement and conversion.
Develop audience segmentation and targeting strategies, including support for account-based marketing initiatives.
Manage website content across multiple brands, ensuring sites remain accurate, engaging and conversion-focused.
Support SEO activity and website optimisation to improve visibility, user experience and performance.
Create engaging content for websites, email campaigns, social media, advertising and short-form video.
Use data, analytics and reporting tools to monitor performance, identify opportunities and maximise return on investment.

Requirements

Experienced in delivering successful digital marketing campaigns across multiple channels
Commercially aware, with an understanding of how marketing contributes to business growth and lead generation
Confident using data and analytics to evaluate performance and inform decision-making
Skilled in digital marketing tools, including paid media, email marketing, website CMS platforms and reporting tools
Comfortable creating engaging written, visual and video content for a variety of audiences
Interested in marketing technology, automation and the opportunities presented by AI
Proactive, organised and able to manage multiple priorities in a fast-paced environment
A strong communicator who builds positive relationships and works effectively across teams
Creative in approach while maintaining excellent attention to detail
motivated by continuous improvement and finding new ways to enhance performance and results

Benefits

Access to Enjoy Benefits platform with discounts on gym memberships, travel bookings, high street vouchers and days out
Technology benefits
Wellness benefits
Health Care plans
Car Lease benefits
Incremental holiday increases to recognise long service
2 volunteering days a year
Training, learning & development, and apprenticeship options throughout your career
Employee Assistance Programme - 24/7 confidential, independent and professional counselling
Cycle-to-work scheme

Agena Group

The Agena Group formed in 2019 as a UK based multi-disciplinary company. We specialise in parking and software solutions. Our mission is to disrupt industry norms, to innovate, and to provide professional, ethical, customer-focused services. We provide a wide range of parking management services to help businesses in all sectors. Our solutions make your life easier and help grow your business. Agena is run by an experienced and focussed leadership team. We are passionate about the services we provide and making a difference to our clients. We’re here to help you think differently about parking. To find out more visit www.agenagroup.com

Founded in 2019

Exeter, England, GBR

135 employees (11 in marketing)

www.agenagroup.com