Responsibilities

• Plan, build and deploy email campaigns across the full customer lifecycle, including newsletters, campaigns, automated journeys and triggered communications.
• Use Dotdigital as the email marketing platform, building templates, managing contact data, setting up automations and monitoring deliverability and performance.
• Support the development and optimisation of segmentation, personalisation and targeting strategies to improve relevance, engagement and conversion and take a data-led approach to email performance, analysing open rates, click-through rates, conversions and longer-term engagement trends.
• Work with marketing colleagues to support integrated campaigns, ensuring email activity complements website, social and offline activity where appropriate.
• Support the Digital Marketing & Website Manager with uploading and formatting approved content, page updates and QA testing.
• Work with the Senior Marketing & Digital Analytics Manager to produce clear and concise reports on email performance, translating data into actionable insights for non-technical stakeholders.

Requirements

• Proven experience in email marketing, ideally within a regulated or complex organisation with an understanding of email best practice, deliverability, GDPR and consent management.
• Hands-on experience with Dotdigital (or similar enterprise email platforms), with Dotdigital experience highly desirable.
• Strong analytical skills with confidence interpreting campaign and engagement data.
• Basic HTML knowledge and confidence working with email templates.
• Experience supporting website content management systems (CMS), without full ownership of site development.
• Strong attention to detail and accuracy, particularly important in a financial services context with an ability to explain performance, insights and recommendations clearly to a range of stakeholders.

Preferred

• Relevant digital marketing qualifications desirable although not essential.
• Project management qualifications desirable although not essential.
• University qualification desired but not essential.

Benefits

• Competitive salary
• Private medical insurance
• Life assurance
• Pension contribution
• Hybrid working model (role dependant)
• Generous holiday package
• Option to purchase additional holiday
• Shared parental leave