Digital Marketing and E-Commerce Executive

Bristol, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own the end-to-end ecommerce engine, balancing a vast product catalog with multi-site performance and partner relationships to drive traffic, conversion, and revenue.

  • Ecommerce & Catalog: Optimise site performance, scale a 40k-SKU catalog, and onboard new products with demand-aligned stock.
  • Campaign & Channel Lifecycle: Plan and execute cross-functional digital campaigns to lift traffic, conversion, and ROI.
  • Data-Driven Decisions: Use analytics, trading insights, and supplier data to continuously improve feeds, SEO, PPC, and customer journeys across B2B and B2C segments.

Job Description

  • Own ecommerce performance across multiple sites.
  • Manage and optimise a large evolving product catalogue (~40,000 SKUs).
  • Onboard and launch new products with Purchasing to align stock with demand.
  • Maintain supplier relations to ensure optimal range and marketing.
  • Provide value-added reporting and insights to the business and external stakeholders.
  • Plan and deliver digital campaigns with stakeholders to drive traffic, conversion and revenue.
  • Improve product visibility and performance via AIO, SEO and onsite optimisation.
  • Drive continual improvement of product feeds and PPC campaigns for ROI.
  • Use data, analytics and trading insight to drive performance across key digital metrics.
  • Collaborate with agencies/partners on SEO/SEM and website development.
Bailey of Bristol logo

Bailey of Bristol

Founded in 1948, Bailey of Bristol is the longest established UK independent caravan manufacturer with over 75 years’ experience in leisure vehicle production and design. During this period, our family-owned business has grown to become not only the Nation’s Favourite brand accounting for approximately one-in-three new caravan sales, but also now one of the largest in Europe. In 2011 the company successfully introduced this same level of expertise to the UK motorhome market, as well as expanding its operations by exporting to countries as far afield as South Korea and New Zealand. Then most recently, in 2023, as part of its 75th anniversary celebrations Bailey began production of the Endeavour, its first ever campervan range.

Founded in 1948
Bristol, England, GBR
142 employees (14 in marketing)

Traffic Signals

Monthly Visitors
89.8K
Traffic Source Mix
Search
62.4%
Direct
31.7%
Referral
3.1%
Social
1.6%
Paid
1.1%

Headcount Trend

Current headcount: ~142

Marketing Team

Marketing Team Size
9 (6% of company)