Responsibilities

• Evaluate existing digital marketing initiatives and recommend improvements to maximise effectiveness.
• Design and manage online marketing plans that support business growth and customer acquisition goals.
• Drive brand awareness through digital channels, including search engines, social media platforms, email campaigns, and online advertising.
• Analyse customers, market trends, and industry developments to identify new marketing opportunities.
• Oversee paid media activities and ensure advertising budgets are utilised efficiently.
• Track and assess key performance indicators (KPIs) to measure campaign success and identify optimisation opportunities.
• Develop engaging digital content and messaging that aligns with brand objectives and audience needs.
• Produce clear reports and strategic recommendations based on campaign results and marketing data.
• Work closely with creative, technical, and business teams to ensure marketing projects are delivered successfully.
• Advise stakeholders on digital best practices, emerging technologies, and effective customer engagement strategies.

Requirements

• Previous experience in a digital marketing, online marketing, or marketing advisory role.
• Demonstrable knowledge of search marketing, online advertising, social media management, and email marketing.
• Ability to interpret marketing metrics and transform insights into actionable business recommendations.
• Familiarity with digital analytics and performance-tracking platforms.
• Excellent interpersonal, presentation, and communication skills.
• Strong organisational abilities with the capacity to manage competing priorities and deadlines.
• Experience managing multiple campaigns, projects, or client accounts simultaneously.