Responsibilities

• Oversee the strategy, planning, delivery and ongoing improvement of the IFoA’s digital marketing channels including: the main public actuaries.org.uk website and CMS; mass-email, SMS and other direct, “one-to-many” channels; Social Media; and relevant MSDynamics/CRM “one-to-one/few” channels
• Oversee the day-to-day delivery of content and information across the IFoA’s digital platforms and work with colleagues across the MV, B and MC Group to ensure they are coordinated with our wider efforts and planned effectively using the IFoA’s Communications Calendar.
• Ensure the tracking and reporting of monthly metrics across the IFoA’s digital platforms including the website, social media, and email.
• Develop and maintain Standard Operating Procedures (SOPs) for all IFoA digital platforms and channels.
• Be responsible for the content strategy on the IFoA website and ensure that all pages are updated to be kept current and accurate.
• Plan the IFoA homepage, to act as the organisations virtual “shop window” ensuring that it helps the organisation achieves its goals and increases engagement and connection between the IFoA and its members.
• Supervise the publishing of content on to the IFoA website and blog, ensuring it is effective, clear, and on brand.
• Develop and maintain a strategy for the continual improvement of the IFoA website ensuring the site adopts best practices and meets members’ needs and expectations.
• Be the UX lead in the organisation, identifying issues within the IFoA website and between platforms (VLE, digital communities etc) and work with in-house expertise and external agencies to make improvements.
• Ensure the website meets accessibility standards and develop and maintain strategies to improve SEO.
• Oversee the IFoA’s email marketing strategy, ensuring the Dot Digital platform is used to full effect, with the objective of reducing the overall volume of email traffic, while increasing its effectiveness.
• Capitalise on the capabilities provided by Dot Digital and the introduction of Microsoft Dynamics to increase the targeting and personalisation of emails to deliver a better member experience.
• Oversee the execution and ongoing refinement of the IFoA’s social media strategy to help increase effectiveness and engagement.
• Oversee the delivery of both organic and paid social media campaigns.
• Develop an effective SMS strategy for the IFoA and build the usage of SMS into the organisations digital communications.
• Support the Communications Lead in the development of Podcast and Blog content strategies.

Requirements

• Experience of people management with evidence of being able to mentor and develop staff
• Experience of managing a complex website and its content publishing operations.
• Experience of working with Umbraco websites and CMS.
• Experience working with MS Dynamics marketing automation and related MSOffice APIs and integrations.
• Involvement in delivering web development projects including working with in-house and agency expertise and managing internal stakeholders.
• Experience of UX design and development both within and between platforms.
• Experience of managing accessibility issues and SEO with regard to websites.
• Experience of working with email management tools e.g. Dot Digital.
• Experience of managing social media channels and related posting, hosting and reporting tools
• Strong communicator who can explain technical digital concepts to non-technical stakeholders clearly and accurately.
• Ability to manage a variety of projects at high speed, without quality or accuracy being impacted.
• Interest in comms and marketing technology and it’s application and development

Benefits

• We encourage our colleagues to work flexibly between home and the hub to suit their needs and preferences, in line with our hybrid working policy.
• Colleagues are able to work their hours flexibly, in line with core business hours and requirements. We also offer formalised flexible working agreements.