Perrigo

Digital Marketing Analyst

London, UK (Hybrid)

Salary Not AvailableMid Level2+ years exp

Posted 5 weeks ago

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Job Summary

Own and orchestrate digital shelf, web analytics, and content driven growth across brands in Europe, coordinating with internal teams and agencies to improve online visibility, sales, and data informed decisions.

  • Digital Shelf and content: drive strategy and execution with Brandbank and retailer teams to grow online presence and sales.
  • Web & Analytics: translate GA4, Profitero, and shopper data into actionable marketing recommendations and dashboards.
  • Stakeholder and project ownership: be main POC for internal/external partners, manage tagging, reporting, and cross brand initiatives.

Job Description

Responsibilities
  • Be a Digital Marketing specialist supporting the Digital Marketing team through projects around Digital Shelf, content, analytics, tagging, SEO, e-retailer, and Website implementations across our brands.
  • Digital Media: Facilitate SEO strategy execution in support of brand strategies and objectives.
  • Be a key contact and facilitator for both our agency and internal stakeholders to drive and implement Digital marketing excellence across the board.
  • Support the team with UTM tagging creation and implementation.
  • Digital Shelf Content: Be a key stakeholder in the development and implementation of our Digital Shelf strategy, working with the Content Senior Manager.
  • Become the main POC for internal and external stakeholders; oversee the relationship with Brandbank and online retailer teams to ensure project delivery.
  • Be proactive in identifying content gaps and driving projects to rectify, deploy and measure project success with impact on Sales.
  • Own the monthly, quarterly and adhoc Profiter Digital Shelf reports and analysis.
  • Manage DS content development workstreams supporting Online Sales growth across both Branded and OL portfolios.
  • Lead our Product Review creation program by prioritising key brands and managing all relevant teams to ensure timely project delivery and grow online visibility.
Requirements
  • 2+ Year Experience in Digital marketing
  • Experience on analytical platforms such as Profitero, GA4, Social Listening tools preferred
  • FMCG or Healthcare experience preferred
Preferred
  • Experience on Profitero, GA4, Social Listening tools preferred
  • FMCG or Healthcare experience preferred
Benefits
  • We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.
  • Find out more about Total Rewards at Perrigo.
  • Hybrid Working Approach – we promote flexibility with the ability to work two days a week from home in many roles.
  • We are proud to be included in the Forbes list of "America's Best Employers by State 2024".