Responsibilities

• As a Digital Fundraising and Campaign Lead, you will lead a small team in the delivery of our annual digital campaign roadmap, overseeing integrated campaigns from concept through to delivery.
• Specifically, you will ensure we produce campaigns that are audience-focused, data-driven and optimised for donor acquisition, retention and lifetime value.
• You will provide strategic oversight of paid media, budgets and campaign performance, using donor insights and analytics to inform segmentation and supporter journeys while championing innovation and new approaches to digital fundraising.
• Additionally, you will:
• - Advise senior leadership on digital fundraising trends and performance
• - Build relationships with external partners, agencies and suppliers
• - Oversee the development and delivery of events at festivals
• - Identify new opportunities to maximise acquisition and income from events
• - Support forecasting, planning and resource allocation

Requirements

• At least five years’ proven experience in digital fundraising and marketing within a charity or mission-driven organisation
• At least two years’ management experience leading digital fundraising or marketing teams
• Experience of writing, reviewing and editing copy for a variety of audiences and uses
• Demonstrable success in developing and delivering multichannel digital campaigns with measurable impact
• Demonstrable expertise in paid media strategy and optimisation, including Google Ads, Meta and programmatic advertising
• Experience using analytics tools, such as Google Analytics and CRM platforms
• Experience in project management
• Excellent stakeholder management and influencing skills
• A degree or equivalent standard of education

Benefits

• Salary of £45,047 per annum
• Annual leave entitlement of 22 days per year plus 8 paid public holidays per year
• Non-contributory pension scheme (10% of salary); employees may make voluntary additional contributions
• Death in service payment
• Flexible working policy
• Access to our Employee Assistance Programme