Responsibilities

• Supporting experimentation across the full testing lifecycle using analytics, research and development skills.
• Using tools such as GA4 and Mouseflow to analyse audiences, identify trends and inform hypotheses.
• Collaborating with cross‑functional teams to prioritise and deliver testing opportunities.
• Design, run and analyse CRO experiments.
• Monitoring, analysing and presenting experiment results with clear recommendations.
• Conducting audits of landing pages, funnels and forms to optimise conversion.
• Supporting the development of the CRO programme and promoting CRO across the organisation.

Requirements

• strong understanding of CRO, experimentation and user experience, alongside experience using A/B testing platforms and analytics tools such as GA4 and Mouseflow or Hotjar.
• confident using data and research to generate insights and deliver experiments, translating results into clear, actionable recommendations.
• collaborative communicator, able to engage stakeholders and explain complex findings effectively.
• strong attention to detail and time management skills, you take a proactive, customer‑focused and data‑driven approach.
• knowledge of web design principles
• working experience with tools such as Figma, HTML, CSS and JavaScript
• commitment to BHF’s values and cause.