Digital Content Specialist

Guildford, Surrey, UK (Hybrid)

£35K/yr – £40K/yrMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and optimise website content and analytics initiatives across AEM and Analytics to improve visitor experience and performance.

  • Manage content updates in AEM and ensure brand and regulatory compliance.
  • Build and test optimization strategies using Adobe Analytics data and personalise with Adobe Experience Platform.
  • Collaborate with cross-functional teams to govern content, SEO, and UX standards.

Job Description

Responsibilities

  • The role will support the digital team in developing, maintaining and updating website content, ensuring content is up to date and continuously optimised for visitor experience and search performance.
  • This will involve the use of Adobe Experience Manager (AEM) ensuring accuracy, consistency and adherence to brand and regulatory standards is maintained.
  • The role involves the setup, and analysis of Adobe Analytics dashboards providing the business stakeholders with valuable insight into website and content performance.
  • The individual will use this data to develop and test strategies for optimisation.
  • The role will collaborate closely with the wider business teams utilising Adobe Experience Platform to activate and drive personalisation activities across our digital touch points, providing insight into performance.
  • Edit, publish, and maintain digital content across AEM, ensuring accuracy, consistency, and adherence to brand and regulatory standards.
  • Perform ongoing technical SEO audits and optimisation activities, including schema markup, metadata, internal linking, accessibility, error management and site speed improvements.
  • Maintain quality assurance processes for content deployment, including testing across devices/browsers and validating analytics tracking.
  • Contribute to content governance documentation, including component usage guidelines, publishing workflows, and SEO/UX standards.

Requirements

  • 2-4+ years of experience as a content editor, digital producer, or similar role.
  • Hands-on experience with Adobe Experience Manager (AEM) - including component-based authoring, page building, and asset management.
  • Proficiency in Adobe Analytics - creating reports, interpreting data, and analysing user behaviour and content performance.
  • Strong understanding of technical SEO principles, tools (e.g., Screaming Frog, Google Search Console, SEMrush), and best practices.
  • Solid grasp of website UX (user experience) , IA (information architecture), and accessibility standards.
  • Ability to understand HTML, CSS, and basic JavaScript (read-only for troubleshooting preferred).
  • Excellent attention to detail, with strong editorial judgment and technical problem-solving skills.
  • Ability to work in a fast-paced environment with multiple stakeholders and competing priorities.
  • Deep understanding of the Agile development methodology.

Preferred

  • Desirable Skills - Responsible Artificial Intelligence usage

Benefits

  • Flexible buy/sell holiday options
  • Hybrid working
  • Annual performance related bonus
  • Contributory pension scheme
  • Development days
  • A discount up to 50% on a range of insurance products including car, home and pet
  • Retail discounts
  • Volunteering days
Allianz UK logo

Allianz UK

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Allianz UK is part of the Allianz Group, one of the world’s leading financial services providers with more than 88 million customers in over 70 different countries. In the UK, we offer a range of commercial and personal lines insurance products. We provide insurance for businesses, from sole traders to large commercial organisations, which are sold through independent brokers. We sell personal home, car and travel insurance through our LV= brand and we insure over one million pets through Petplan. We also provide legal expenses insurance. Working for usWe care for our employees, their ambitious, dreams and challenges. We care about everything that makes you, you. We embrace inclusion and diversity, so you can bring your whole self to work. You can work flexibly, with colleagues from across the globe, so we can build a business we all care about – a vision we can all get behind. We care for your opportunities to grow. From individual development to career mobility, to lifelong learning offers for all our employees worldwide. We care for life’s twists and turns. From our support for flexible working, health and wellbeing, to helping parents return from career breaks with experience that no-one can teach. We care for our society and planet. Offering opportunities to get engaged in shaping a future that is safe, inclusive and sustainable. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us.Join us. Let's care for tomorrow.Official Linkedin page of Allianz UK. Information on our agreement with Linkedin regarding the processing of personal data is here: https://www.linkedin.com/legal/privacy-policy

Founded in 1905
Guildford, England, GBR
8.6K employees (242 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
445.4K
Monthly Google Ads Budget
$18.6K
Traffic Source Mix
Search
38.1%
Direct
56.9%
Referral
4%
Social
0.4%
Paid
0.6%

Headcount Trend

Current headcount: ~8.6K

Marketing Team

Marketing Team Size
242 (3% of company)
Marketing Roles Posted (Last 30 Days)
5

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