Responsibilities

• Own the digital content calendar, planning activity around key trade moments, seasonal campaigns, new arrivals, and brand priorities
• Translate the commercial trading plan into a content strategy that supports conversion targets and brand objectives
• Oversee the ecommerce product photography briefing and delivery.
• Anticipate content needs across the customer journey from acquisition through to post-purchase and plan accordingly
• Work within the Digital teams and Brand teams to align content with wider business priorities
• Brief and review creative assets with Digital Design and Image Teams, ensuring timely and on-brand execution
• Manage the briefing and approval process, keeping projects on time and on brief
• Act as the bridge between commercial requirements and creative execution, ensuring output is both beautiful and effective
• Collaborate with the Marketing Manager, Trading, and wider image and product teams to integrate product launches, seasonal moments and regional needs into the content plan , facilitating and presenting briefs in relevant meetings
• Prepare Content Review results to be shared with the business, identifying and actioning content opportunities

Requirements

• Experience in a digital content or ecommerce content role, ideally within fashion, lifestyle, or a consumer brand
• Hands on experience managing content in Shopify (Shopify Plus experience a bonus).
• Management experience
• Strong understanding of the ecommerce customer journey and what drives online conversion and SEO best practices
• Proven ability to write compelling creative briefs and manage creative workflows
• Confident using data to inform decisions comfortable in GA4, Shopify analytics, or similar
• Excellent eye for brand and aesthetic, with the ability to balance commercial and creative priorities
• Strong project management skills able to manage multiple campaigns simultaneously and hit deadlines
• A collaborative communicator who can work effectively across creative, commercial, and technical teams

Preferred

• Hands on experience managing content in Shopify (Shopify Plus experience a bonus).
• Experience with A/B or multivariate testing tools is advantageous (e.g. Google Optimize, Amplience , or similar)
• Experience working with or briefing photographers and videographers on set is a plus
• Experience in a digital content or ecommerce content role, ideally within fashion, lifestyle, or a consumer brand