Responsibilities

• Creating content through a wide variety of mediums which aligns with our brand guidelines identity and enhances brand awareness
• Analysing channel performance, optimising the user experience and implementing any improvements
• Ensuring campaigns align with business needs and the company's strategic direction
• Supporting the day-to-day operations of our digital channels, including our website, social media, intranet and email campaigns
• Assisting in the development of user personas, key user journeys and task flows
• Ensure digital content and assets align with HCPC brand guidelines, accessibility standards and web best practice
• Support search engine optimisation (SEO) and generative engine optimisation (GEO) through the creation and maintenance of well-structured and discoverable digital content
• Working with external suppliers to help in the production of materials in alternative formats (e.g. braille, audio, other languages)

Requirements

• Proven experience of designing and producing digital content for a wide variety of channels
• Experience of managing content production processes from briefing to publication
• Experience of monitoring the performance of posts and using tools to compile data
• Excellent verbal and written communication skills
• The ability to work effectively within a team and build string relationships with internal and external stakeholders
• The ability to work flexibly, prioritise workload and navigate competing priorities
• A strong understanding of image and video editing software such as Adobe Photoshop, InDesign, Premiere
• Knowledge of best practice for, and how to adapt to, different digital communications channels
• Knowledge of web design principles