Responsibilities

• Develop and implement go-to-market strategies to drive demand generation, customer retention, and cross-sell opportunities for Vectare.
• Collaborate with the Global Marketing team and report to the Global Head of Demand Generation to align strategies and plans.
• Partner with Product Marketing, Events, and Brand & Community teams to localize product launches, events, and other marketing efforts through social media, blogs, videos, and other channels.
• Coordinate campaigns across social media, email, advertising, and partnership initiatives using HubSpot.
• Manage a budget to support your initiatives and use a data-driven approach to tie spending decisions to expected impact.
• Align marketing strategies with our sales team to increase pipeline, enable effective outbound, and support revenue growth.
• Measure and report on marketing performance, using insights to optimise ROI and improve lead quality.
• Deepen understanding of our platform, customer challenges, and global education trends to refine product positioning and marketing effectiveness.

Requirements

• 5+ years of B2B marketing experience, ideally in EdTech, SaaS, or related industries.
• Proven ability to drive demand generation and hit pipeline targets, connecting marketing to revenue.
• Expertise in planning and executing campaigns that address customer needs.
• Proficiency in HubSpot and ability to use Salesforce to understand the impact of marketing and engage with our sales team.
• Strong copywriting and campaign creation skills.
• A degree in Marketing, Communications, or a related field is preferred.
• Strong project management skills, with the ability to prioritise and manage multiple initiatives.
• Ability to translate customer insights and sales feedback into impactful marketing strategies.
• Quick learner with a strong understanding of education trends and customer pain points.
• Excellent collaboration and matrix management skills, creating healthy relationships across marketing, sales, and any other Faria team.
• A proactive, creative, and data-driven mindset with a focus on delivering results.
• Marketing-source pipeline generated.
• Pipe-to-spend ratio.
• Excellent alignment between marketing and sales efforts.

Benefits

• Base salary is based on experience, and performance bonuses are based on KPIs.
• Monthly Health & Wellness Allowance
• Office lunch & team socials
• Professional Development opportunities
• Unlimited book budget.
• Additional benefits, such as a pension and 25 days' holiday, also apply.