Demand Marketing Manager - Apex Invest at Apex Group | London, UK

Apex Group

Demand Marketing Manager - Apex Invest

London, UK

Salary Not AvailableMid Level4+ years expFull time

Posted 7 weeks ago

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Job Summary

Own global demand generation and GTM for a data-driven private markets platform, translating complex propositions into multi-channel campaigns that feed a qualified pipeline across allocators and managers.

Own GTM strategy, multi-channel demand gen, and pipeline metrics with Sales and CRM alignment.
Develop persona-based messaging for allocators and fund managers and align with product roadmaps.
Use marketing automation and analytics to optimize targeting, channels, and attribution.

Job Description

Go-to-Market & Campaign Strategy: Own GTM planning for Apex Invest campaigns, including product launches, feature releases, solution activations and event-led demand programs
Develop integrated campaign plans spanning platform, content, and event ecosystem
Build structured campaign frameworks aligning sales, marketing, and CRM execution (campaign packs, messaging, channel mix)
Demand Generation & Pipeline Growth: Design and execute multi-channel demand generation campaigns targeting: Institutional allocators (pension funds, family offices, wealth managers); Fund managers seeking capital and distribution
Use channels including paid media, email, digital content, webinars/events, and partnerships
Optimise campaigns to drive high-intent conversations and platform engagement, aligned to the platform’s matching and capital allocation model
Audience & Value Proposition Development: Translate Apex Invest’s core capabilities into compelling messaging, including: AI-powered allocator–manager alignment for investment mandates; Data-driven insights and scoring frameworks; Capital raising and investor access solutions
Develop persona-based messaging for both sides of the marketplace (allocators / managers)
Work with Product and Portfolio Marketing to align messaging with platform capabilities and roadmap
Content & Thought Leadership: Partner with Content and Brand teams to deliver: Campaign-led assets (reports, case studies, platform demos, case studies); Insight-led content aligned to private markets, capital allocation trends, and investor behaviour