5 months ago
Demand Generation Manager
Inside Real Estate
Charleston, SC (Remote)Full time
Demand Generation Manager
Charleston, SC (Remote)
Salary Not AvailableSenior Level5+ years expFull time
Posted 5 months ago
Job Summary
Drive end-to-end demand generation across paid, email, ABM, and content to impact revenue while collaborating with Sales and Revenue Operations.
- Own demand gen strategy and execution across multiple channels.
- Must-have: 5+ years in demand gen or growth marketing with multi-channel programs.
- Standout: Cross-functional alignment with Sales and Revenue Operations and a focus on funnel optimization.
Job Description
Responsibilities
- Own demand generation strategy and execution across all channels — paid media, email and lifecycle marketing, content syndication, webinars, ABM, and integrated campaigns
- Plan and manage campaigns end-to-end: strategy development, creative direction, audience targeting, launch, optimization, and ongoing performance monitoring
- Drive full-funnel performance across awareness, lead generation, lead quality, pipeline contribution, and revenue impact
- Own budget management, pacing, forecasting, and ROI optimization across demand gen programs
- Partner with Sales and Revenue Operations to align targeting, lead routing, attribution, and funnel performance
- Lead experimentation and testing strategy across channels, audiences, messaging, offers, and campaign tactics
- Optimize conversion paths, nurture sequences, and landing page experiences in partnership with web, CRO, and marketing ops teams
- Build scalable reporting frameworks, performance dashboards, and campaign processes to track pipeline and revenue contribution
- Identify and test new demand generation channels and tactics to drive incremental pipeline and revenue growth
Requirements
- 5+ years of experience in demand generation, growth marketing, or integrated campaign management
- Proven experience planning and executing multi-channel demand gen programs that drive pipeline and revenue
- Strong analytical mindset with ability to translate data into action and optimize for business outcomes
- Hands-on experience with paid media platforms (Google Ads, LinkedIn Ads, Meta), email marketing, and marketing automation
- Experience working cross-functionally with sales, revenue, product, and marketing teams
- Independent problem solver who proactively identifies optimization opportunities across the funnel
- Strong project management, organizational, and prioritization skills
- Ability to manage multiple initiatives in parallel under deadlines
- High attention to detail and operational excellence
- Strong written and verbal communication skills
Preferred
- Experience with CRM and marketing automation platforms (Salesforce and HubSpot/Marketo preferred)
- Experience with attribution models, funnel reporting, and multi-touch measurement
- Experience in B2B SaaS or performance-driven growth environments
- Familiarity with ABM platforms, intent data, and account-based demand strategies
- Experience with conversion rate optimization (CRO) and experimentation frameworks
- Experience supporting revenue teams with pipeline-driven demand programs
- Experience in the real estate industry is a plus, but not required
Benefits
- Competitive salary
- 3 Medical plans to choose from - 1 PPO and 2 HDHPs
- 2 Dental plans to choose from
- Vision
- HSA - company-funded
- FSAs - healthcare, limited purpose, dependent care
- Short-Term Disability - company-paid
- Long-Term Disability - company-paid
- Basic Employee Life Insurance - company-paid
- Voluntary Dependent Life Insurance
- Voluntary Accident Insurance
- Voluntary Critical Illness
- Voluntary Hospital Indemnity
- Legal Plan
- ID Protection
- Pet Insurance
- 401(k) Retirement Savings with company match
- Paid PTO/Vacation/Sick Time
- 11 company-recognized holidays and company-paid Parental/Disability Leave
Inside Real Estate
3.4 Glassdoor
Inside Real Estate is a fast growing, independently-owned real estate software firm that serves as a trusted technology partner to over 500,000 top brokerages, agents and teams. Our product is the most modern and comprehensive solution in the industry - known for delivering profitable growth at every level of a brokerage organization. Built on a modern, scalable, and flexible architecture, Inside Real Estate enables every brokerage to create their own unique technology ecosystem through custom branding, robust integrations, and high-quality add-on solutions. With an accomplished leadership team and over 690 employees, Inside Real Estate brings the resources, scale, and vision to deliver ongoing innovation and success to our growing customer base. With our mission and core values woven into the tapestry of what makes us “us”, our people are our biggest brand enthusiasts.
Founded in 2008
Salt Lake City, Utah, USA
488 employees (41 in marketing)
60% recommend to a friend
61% CEO approval
Marketing Team
Marketing Team Size
32 (7% of company)
Funding
Last Raise
Private Equity, 4 years ago
Funding History
- Dec 2021Private Equity
- Oct 2016Private Equity
- Apr 2011Series A
Traffic Signals
Monthly Visitors
67.5K
Monthly Google Ads Budget
$595
Traffic Source Mix
Search
25.8%
Direct
56%
Referral
16.6%
Social
0.7%
Paid
0.8%
Headcount Trend
Current headcount: ~486