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Marketing jobs

443 marketing jobs

3 months ago

Senior Director of Demand Generation

Refine Labs

USA (Remote)Full time

3 months ago

Head of Marketing Demand Generation

Nurse Life Coach Academy

USA (Remote)Contract$120K/yr – $140K/yr

3 months ago

Demand Generation Manager (Remote)

WCG

USA (Remote)Full time$66K/yr – $102K/yr

3 months ago

Director, Demand Generation

AEM

Germantown, MD (Remote)Full time$140K/yr – $170K/yr

3 months ago

VP of Demand Generation (Remote)

Teramind

USA (Remote)Full time

4 months ago

Senior Demand Generation Manager

Workato

San Francisco, CA (Remote)Full time$130K/yr – $180K/yr

4 months ago

Demand Generation Lead

ALC

USA (Remote)Full time

4 months ago

Director Demand Generation

Quantum Health

Dublin, OH (Remote)Full time

4 months ago

Lead Demand Generation Representative

Honeywell

Atlanta, GA (Remote)Full time$80K/yr – $100K/yr

4 months ago

Manager, Demand Generation - RethinkCare

RethinkFirst

Chicago, IL (Remote)Full time

All Demand Generation roles in the US with a remote work arrangement

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All Demand Generation roles in the US with a remote work arrangement

Get alerts for this search

443 jobs

Senior Director of Demand Generation

Refine Labs

USA (Remote)

AgencyFull-timeSenior level

3 months ago

Head of Marketing Demand Generation

Nurse Life Coach Academy

USA (Remote)

$120K/yr - $140K/yrIn-houseContractSenior level5+ years exp.

3 months ago

Demand Generation Manager (Remote)

WCG

USA (Remote)

$66K/yr - $102K/yrIn-houseFull-timeSenior level5+ years exp.

3 months ago

Director, Demand Generation

AEM

Germantown, MD (Remote)

$140K/yr - $170K/yrIn-houseFull-timeDirector/executive

3 months ago

VP of Demand Generation (Remote)

Teramind

USA (Remote)

In-houseFull-timeSenior level8+ years exp.

3 months ago

Senior Demand Generation Manager

Workato

San Francisco, CA (Remote)

$130K/yr - $180K/yrIn-houseFull-timeSenior level6+ years exp.

4 months ago

Demand Generation Lead

ALC

USA (Remote)

In-houseFull-timeMid level3+ years exp.

4 months ago

Director Demand Generation

Quantum Health

Dublin, OH (Remote)

In-houseFull-timeDirector/executive10+ years exp.

4 months ago

Lead Demand Generation Representative

Honeywell

Atlanta, GA (Remote)

$80K/yr - $100K/yrIn-houseFull-timeMid level

4 months ago

Manager, Demand Generation - RethinkCare

RethinkFirst

Chicago, IL (Remote)

In-houseFull-timeManager5+ years exp.

4 months ago

Refine Labs

Senior Director of Demand Generation

USA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive multi-channel demand generation and revenue-focused programs for Refine Labs as Senior Director of Demand Generation.

Own multi-channel demand programs and revenue impact, not just leads.
Must-have: extensive B2B SaaS demand-gen with large budget management.
Standout: client-facing leadership with cross-functional execution across teams.

Job Description

Responsibilities

Demand Generation : Plan, implement, and measure multi-channel programs to drive brand awareness, inbound pipeline generation, and accelerated revenue. This includes create demand, capture demand, and convert demand programs. You look at the entire new acquisition funnel and prioritize based on impact on revenue. Deploy paid media campaigns but consult on all types of non-paid programs & initiatives.
Paid Media Campaign Strategy and Management: Work in collaboration with a performance marketing manager to deploy the client’s budget across digital channels, including but not limited to: Google Ads, LinkedIn, Meta.
Revenue Operations (RevOps) : Review operational setup in client's MAP/CRM to implement recommendations that are key to tracking revenue success. This includes things like UTMs, conversion tracking, pipeline sources, campaigns, lead flow and handoff, CRM funnel optimizations.
Data Analysis and Reporting: Analyze multiple data sources (CRM, MAP, ABM Tools, Web Analytics, etc.) to report on results and deliver spend recommendations. You marry the data with actionable insights that drive impact on revenue.
Revenue & ROI Accountability: Be accountable to revenue and pipeline results, not leads. You will optimize for ROI and qualified pipeline to marketing spend ratios.
Leadership, Strategy, and Project Management : Work directly with our clients and our internal demand generation and creative teams, leading execution of our programs.

Requirements

Extensive demand generation experience in B2B SaaS with expertise in leveraging digital channels to drive qualified pipeline and brand amplification
Hands-on experience managing paid media campaigns directly in platforms such as LinkedIn Ads, Google Ads, and Meta Ads is required. Experience in additional platforms (e.g., Reddit, YouTube, X) is a plus. You should feel comfortable navigating the platforms, analyzing the results, and understanding how the budget investment is impacting your client’s business funnel.
Experience managing large demand budgets upwards of $500K/month.
Strong analytical skills and demonstrable experience synthesizing data and making strategic decisions using Salesforce, Hubspot, Marketo, and ABM tools
Experience building workflows and reports in Salesforce is required. You must have hands-on familiarity with Salesforce Objects (e.g., Leads, Contacts, Opportunities) and how they connect.
Empathy – for our team, our partners, our clients, and their customers
The ability to operate and excel at strategic as well as tactical levels with a willingness to roll up sleeves to get the job done.
Exceptional communication and collaboration skills, both at the executive level and with peers and cross-functional teams
The ability to clearly articulate ideas, frame problems and offer solutions
The ability to develop and optimize program strategies across key channels in multiple pipeline sources, including SEO/SEM, paid social, email, owned web media properties, events, and Account-Based Marketing
This is a client facing role. You will be expected to lead client meetings via Zoom with your camera on.

Benefits

Flexible schedule in a 100% distributed workforce
Premium employer-sponsored health coverage - medical, dental, & vision
Paid parental leave
401(k)
Unlimited PTO with minimum time off (a minimum of 7 days off every 6 months)
No Meeting Fridays
Company kick-off trips and virtual team activities
It’s a shared belief held by all employees at Refine Labs that others on the team will not be embarrassed, reject, or punish you for speaking up. We believe in and focus on psychological safety.
We recognize that mental health is just as important as physical health so we encourage employees to take Mental Health Days as needed.

Refine Labs

At Refine Labs, we help mid-market and enterprise B2B SaaS companies rethink how they measure and execute marketing. Our demand strategies drive qualified pipeline, maximize ROI, and reduce acquisition costs for profitable, sustainable growth.The way buyers make decisions has evolved. More than ever, they rely on digital communities, social media, and peer recommendations to evaluate solutions. That’s where we come in.We specialize in demand strategies that:– Build brand awareness so buyers know you before they need you– Capture high-intent demand and convert it into revenue– Expand customer relationships to drive long-term growthWe’ve helped 300+ companies shift from outdated marketing tactics to modern, performance-driven strategies that align with today’s buyer behavior.To see what’s working right now, be sure to tune into the RL Stacking Growth podcast for insights from the frontlines—and visit refinelabs.com to get a jumpstart on modernizing your strategy.

Founded in 2018

Boston, Massachusetts, USA

53 employees (28 in marketing)

www.refinelabs.com

Traffic Signals

Monthly Visitors

20.9K

Monthly Google Ads Budget

Traffic Source Mix

37%

Direct

45.8%

Referral

7.8%

Social

8.1%

Paid

1.1%

Headcount Trend

Current headcount: ~53

Marketing Team

Marketing Team Size

23 (43% of company)

Marketing Roles Posted (Last 30 Days)

Recent News

The Product Market Fit Show on LinkedIn: He grew to $22M ARR in 3.5 years—but regrets spending so much on ...

Jun 19, 2024 • LinkedIn

Chris Walker on LinkedIn: Refine Labs Announces DemandGPT, Custom AI Assistant for Demand Gen… | 151 comments

Apr 17, 2024 • LinkedIn

How to improve Demand Gen for your SaaS business, with Chris Walker (Refine Labs)1 min read

Jan 27, 2022 • SaaStock

Responsibilities

Demand Generation : Plan, implement, and measure multi-channel programs to drive brand awareness, inbound pipeline generation, and accelerated revenue. This includes create demand, capture demand, and convert demand programs. You look at the entire new acquisition funnel and prioritize based on impact on revenue. Deploy paid media campaigns but consult on all types of non-paid programs & initiatives.
Paid Media Campaign Strategy and Management: Work in collaboration with a performance marketing manager to deploy the client’s budget across digital channels, including but not limited to: Google Ads, LinkedIn, Meta.
Revenue Operations (RevOps) : Review operational setup in client's MAP/CRM to implement recommendations that are key to tracking revenue success. This includes things like UTMs, conversion tracking, pipeline sources, campaigns, lead flow and handoff, CRM funnel optimizations.
Data Analysis and Reporting: Analyze multiple data sources (CRM, MAP, ABM Tools, Web Analytics, etc.) to report on results and deliver spend recommendations. You marry the data with actionable insights that drive impact on revenue.
Revenue & ROI Accountability: Be accountable to revenue and pipeline results, not leads. You will optimize for ROI and qualified pipeline to marketing spend ratios.
Leadership, Strategy, and Project Management : Work directly with our clients and our internal demand generation and creative teams, leading execution of our programs.

Requirements

Extensive demand generation experience in B2B SaaS with expertise in leveraging digital channels to drive qualified pipeline and brand amplification
Hands-on experience managing paid media campaigns directly in platforms such as LinkedIn Ads, Google Ads, and Meta Ads is required. Experience in additional platforms (e.g., Reddit, YouTube, X) is a plus. You should feel comfortable navigating the platforms, analyzing the results, and understanding how the budget investment is impacting your client’s business funnel.
Experience managing large demand budgets upwards of $500K/month.
Strong analytical skills and demonstrable experience synthesizing data and making strategic decisions using Salesforce, Hubspot, Marketo, and ABM tools
Experience building workflows and reports in Salesforce is required. You must have hands-on familiarity with Salesforce Objects (e.g., Leads, Contacts, Opportunities) and how they connect.
Empathy – for our team, our partners, our clients, and their customers
The ability to operate and excel at strategic as well as tactical levels with a willingness to roll up sleeves to get the job done.
Exceptional communication and collaboration skills, both at the executive level and with peers and cross-functional teams
The ability to clearly articulate ideas, frame problems and offer solutions
The ability to develop and optimize program strategies across key channels in multiple pipeline sources, including SEO/SEM, paid social, email, owned web media properties, events, and Account-Based Marketing
This is a client facing role. You will be expected to lead client meetings via Zoom with your camera on.

Benefits

Flexible schedule in a 100% distributed workforce
Premium employer-sponsored health coverage - medical, dental, & vision
Paid parental leave
401(k)
Unlimited PTO with minimum time off (a minimum of 7 days off every 6 months)
No Meeting Fridays
Company kick-off trips and virtual team activities
It’s a shared belief held by all employees at Refine Labs that others on the team will not be embarrassed, reject, or punish you for speaking up. We believe in and focus on psychological safety.
We recognize that mental health is just as important as physical health so we encourage employees to take Mental Health Days as needed.