Marketing Analytics Manager
ClassPass
London, UK (Remote)
In-houseMid level3+ years exp.
5 days ago
Data Analyst - Marketing
London, UK (Hybrid)
Salary Not AvailableSenior LevelFull time
Posted 5 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own the analytics backbone for funnel, attribution, and revenue impact across marketing.
- Inbound funnel metrics and multi-touch attribution that tie MQL, SQL and trial conversion to pipeline.
- Embedded analytics partner to marketing with dbt models and a semantic layer for self-serve answers.
- Connect marketing to revenue by modeling CAC, LTV, payback and cohort impact with RevOps collaboration.
Job Description
Own the inbound funnel metrics end-to-end and connect marketing to revenue through multi-touch attribution and channel insights.
- Inbound funnel metrics: Define and own MQL, SQL, and trial conversion metrics across landing pages.
- Multi- touch attribution: Move beyond last-touch tracking to show which channels and campaigns drive pipeline and revenue.
- Channel performance: Measure email, paid media, social, events, and SEO to decide what to scale or stop.
- Revenue linkage: Model CAC, conversion, payback, and cohort LTV with GTM/RevOps partners to quantify marketing's contribution.
- Data models and semantic layer: Build dbt models on BigQuery integrating HubSpot, Salesforce, GA, and Amplitude; own the Omni semantic layer for self-serve answers.
- Instrumentation and data quality: Design landing-page tracking, support lead scoring, and keep numbers aligned, GDPR-compliant.
- Web and SEO analytics: Track website traffic and inbound lead quality, turning data into actionable recommendations.
- Embedded analytics partner: Translate campaign questions into analysis that informs spend and prioritization decisions with demand gen and RevOps.
9fin
9fin is the faster, smarter way to find debt market intelligence. Through an AI-powered data and analytics platform, 9fin centralises everything that's needed to analyse a credit or win a mandate in one place - helping subscribers win business, outperform their peers and save time.
