Responsibilities

• Develop and implement the value proposition for the target customer audience, from generating insights to designing the end-to-end customer experience (customers may include patients, strategic accounts, group purchasing organizations, etc.)
• Support the global marketing team through project management, coordinating with product managers, sales teams, and market development teams, monitoring market and competitive insights, and ensuring successful execution of projects and marketing plans
• Develop deep expertise in the target customer segment and ensure this knowledge is effectively integrated within the broader marketing team
• Conduct market analyses to maintain a strong understanding of the target audience, identifying insights, unmet needs, and new business opportunities that can enhance marketing programs
• Coordinate and integrate all elements of an effective customer experience, including content, events, and campaigns
• Collaborate on product launch readiness and related activities