Responsibilities

• Managing the strategy, campaigns and programs needed to drive customers’ adoption and expansion of Barracuda products and solutions.
• Analyzing, interpreting, and reporting on customer behavior, segmentation, churn, and retention data to build strategy and to maximize pipeline generation.
• Building, executing and optimizing integrated cross-sell, upsell, and retention campaigns across a variety of inbound and outbound marketing channels, using insights and data to create relevant and impactful messaging.
• Liaising with EMEA Field Marketing to align and communicate EMEA-wide requirements.
• Localizing and adapting global campaigns & programs for the EMEA customer audience as well as building local campaigns.
• Creating customer marketing content and campaigns in multiple languages.
• Tracking and reporting on campaign performance.

Requirements

• 5 years of experience within a related marketing role.
• Experience in working with content and localization processes.
• Experience working with metrics and in process-driven environments.
• Excellent collaborative approach to build relationships across functional teams
• Excellent written and oral communication skills.
• Exceptional project management skills, and the necessary judgement to prioritize in a dynamic and frequently changing environment.
• Experience with Microsoft Office products and SFDC.
• Bachelor’s degree, or equivalent experience.

Preferred

• Experience with a Marketing automation platform such as Marketo, is an advantage.

Benefits

• Equity, in the form of non-qualifying options.
• Internal mobility – opportunities for cross training and ability to attain your next career step within Barracuda.