Responsibilities

• To develop and execute customer activation plans aligned to channel strategies and customer opportunities which drive brand visibility, distribution and conversion through impactful point-of-purchase activations.
• Use customer and shopper insights to identify the most effective marketing opportunities and activation levers collaborating with Brand Mangers to shape customer-centric activation plans and support brand strategy execution.
• Evaluate post campaign performance and identify opportunities to optimise future activity and ROI
• Own activation planning, tracking and stakeholder communications to ensure smooth delivery and visibility.
• Build strong cross-functional relationships and contribute to account management and planning discussions.
• Effectively manage budgets, compliance processes and operational controls.
• Work collaboratively as part of the Customer Marketing team to drive to collective success.

Requirements

• An experienced in Customer, Trade or Shopper Marketing within the Route to Market or On-Trade sector
• Strong commercial acumen and understanding of customer activation strategies and omni channel consumer engagement
• Experience working collaboratively with Sales, Commercial and Brand teams.
• Ability to analyse results and translate insights into actionable recommendations.
• Excellent project management and prioritisation skills and experience managing multiple projects in a fast-paced environment.
• Strong communication skills working in a team and with stakeholder management capabilities.
• Sound budget management and governance experience.
• A proactive, results-driven mindset with a focus on continuous improvement
• Positive and solution focused mindset with a passion for delivering high-quality, well-executed customer activations.

Benefits

• We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing.
• Employees are also eligible to participate in a bonus plan.
• The annual holiday entitlement is generous and there is an opportunity to ‘buy’ or ‘sell’ some holiday entitlement.
• Private Healthcare and Doctor@Hand (remote GP service).
• Our employees can join a defined contribution pension plan. Employees contribute either 4% or 5% of salary, the company contributes 8% or 10% depending on the employee contribution. Employee contributions can be made through salary sacrifice.
• Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
• Our Life Assurance cover is a multiple of eight times your annual basic salary.
• Product allocation so that you can enjoy our fantastic portfolio of brands.
• Our Cycle to Work scheme allows you to hire a bike for an agreed length of time, and then snap it up for a fraction of its original value.
• Every employee has the opportunity to claim up to £1,000 per year for a charity or charities for which they have raised money, volunteered their time or personally donated.
• Learning resources to help you be your best self.