About the Company

Hobbycraft are the UK's largest hobbies and crafts retailer with 105 stores nationwide.

Creativity is at the heart of who we are at Hobbycraft. When you join our team, you’ll be surrounded by talented, creative people who share that passion. We believe that collaboration and a willingness to explore new ideas help everyone feel connected and part of something meaningful.

We pride ourselves on an inclusive and creative working environment, so you can truly be you and enjoy your time at work. We prioritise wellbeing, offering a range of support and initiatives designed to help you feel and perform at your best.

About the Role

This is a full time role, working 37.5 hours per week for a fixed period of 12 months to cover maternity leave.

Our core business hours are Monday to Friday – 10am to 3pm with a flexible approach to start and finish times. Our hybrid working model is 3 days in the office, 2 days working from home.

Responsibilities

• Play a key role within the product management team, working with the Product Manager, Digital Analyst and various specialists to define the experimentation roadmap for the web site, within the overall Digital Product Strategy
• Accountable for delivering the experimentation roadmap to deliver incremental revenue, conversion rate optimisation and customer satisfaction
• Accountable for execution of experiments across prioritisation, definition and hypotheses, design and technical delivery
• Management of 3rd party customer experience agency where used for delivery of experiments
• Management of experimentation platform and 3rd party relationship, ensuring optimum use of the platform capability, client services and thought leadership
• Grow the experimentation velocity by devolving usage across the whole digital team to embed an test culture on all site changes, e.g. trading and merchandising; managing the growth by adopting a Centre of Excellence approach
• Ensure all experiments are run with integrity and work with the Digital Analyst and 3rd party customer experience agency to ensure that test outcomes are analysed and interpreted with full context, to arrive at robust conclusions and consequential decision making, e.g. winning experiences are fed into the product backlog
• Accountable for personalisation and segmentation elements of the experimentation roadmap, utilising the customer data architecture to deliver relevant experiences and drive value
• Ownership of the ‘voice of the customer’ capability on the web site, managing the 3rd party provider and ensuring the tool is fit for purpose and optimised
• Ensure ‘voice of the customer’ insights are blended with the quantitative data and fed into the digital product roadmap
• Ownership of customer research platform to facilitate user testing and prototyping, to support specific topic areas and feed into the roadmap
• Support as required on additional digital touchpoints, e.g. our Workshops web site and customer app
• Deep understanding of customer journeys, behaviours and mind sets via the data and qualitative insights
• Champion experimentation culture via stakeholder engagement and communicate benefits and results
• Maintain and grow experimentation and digital experience specialism by continuous monitoring and research into best practice and innovations, both within the craft space, across online retail and other verticals.

Qualifications

• Minimum 1-2 years experience in a digital role

Required Skills

• Desirable experience of digital product/experimentation/CRO role
• Strong empathy for human user needs and mindset
• Analytically minded, able to draw hypotheses and conclusions from analytics data and customer insights
• Proactive approach with constant desire to deliver a better customer experience and commercial results
• Someone who is thorough with good attention to detail, and adopts a right first time approach
• Strong focus on process
• Excellent written and spoken English
• A strong team player and communicator; able to work effectively with employees at all levels
• A self starter, who can hit deadlines and get things done
• Someone with ambition who wants to develop their career in ecommerce and sees this as an exciting opportunity to work for a fast growing online brand
• Able to report on results and communicate to stakeholders
• Comfortable working in a fast-paced environment

Pay range and compensation package

£40,000 - £50,000

Equal Opportunity Statement

Hobbycraft are proud to be an equal opportunities employer, and we are committed to equal and fair treatment for all colleagues or potential colleagues irrespective of race, sexual orientation, nationality, ethnic origins, religion or belief, disability, age, gender, marital or family status.