Responsibilities

• The full CRM calendar: planning and delivering weekly campaigns across email, SMS, WhatsApp, and direct mail, aligned to trading and marketing goals
• Lifecycle automation: building and continuously optimising flows for abandon quiz, abandon checkout, trial onboarding, ongoing customer nurture, and cancellation
• Subscription CRM strategy: bringing ideas and fresh thinking to how we communicate with subscribers, with the opportunity to take on more strategic ownership as you grow into the role
• Email design and build: creating campaigns directly in Klaviyo, no handoffs, you're hands-on in the platform
• Testing and experimentation: running structured A/B and hold-out tests across subject lines, creative, messaging, offers, and send times, measuring impact on cohort retention and sharing what you learn
• Segmentation and personalisation: using data to make every communication feel relevant and timely
• Performance reporting: tracking and sharing results on revenue, retention, engagement, and deliverability, and using those insights to keep improving
• Compliance: ensuring everything we send meets GDPR best practice and deliverability standards

Requirements

• Solid hands-on Klaviyo experience, you know the platform well and can build and troubleshoot flows independently
• Experience in subscription eCommerce, ideally DTC
• Hands-on experience with Shopify and Recharge
• A strong grasp of lifecycle marketing: segmentation, automation logic, and how CRM connects to LTV
• Comfort with performance data, open rate, CTR, CVR, revenue per recipient, churn, LTV, and cohort retention are your regular vocabulary
• Experience running campaigns across WhatsApp as well as email
• The ability to write, design, and build emails that look great, read well, and convert

Preferred

• Basic HTML/CSS for email editing
• Experience with SMS platforms
• Experience running direct mail campaigns and flows
• Knowledge of email deliverability best practices
• Experience running structured experimentation programmes

Benefits

• Salary of £35,000 - £40,000
• Medicash Level 4 Cashback plan
• Spill EAP and Mental Health Support programme
• Annual £250.00 Learning & Development budget for courses, books or other self-learn activities each year
• Annual £200.00 Wellbeing budget each year
• Up to 2 weeks working abroad per year (selected roles)
• Monthly recognition through our Yappa of The Month programme
• 1 Volunteer day per year - dog themed or not: it's your choice!
• Subsidised employee groups - from five a side to padel there's loads to get involved in or the chance to start up your own group
• Bi-annually subsidised team events from Axe throwing, crazy golf to cocktail making