Responsibilities

• Support the delivery and ongoing success of the University’s CRM strategy through high-quality, engaging campaigns.
• Create and refine compelling CRM content that tells a clear story and resonates with target audiences.
• Monitor and analyse campaign performance, using insight to identify opportunities for improvement and optimisation.
• Work collaboratively across departmental teams to plan and deliver a cohesive cycle of communications.
• Interpret data to understand how CRM activity contributes to wider goals such as driving applications and offer acceptances.
• Maintain accurate and compliant data within the CRM system, ensuring data is collected, segmented, and stored correctly.
• Identify, investigate, and resolve data and performance issues within the CRM database.
• Track, analyse, and report on campaign effectiveness through email performance metrics.
• Ensure GDPR compliance when handling high volumes of personal data.
• Note: The above items are taken directly from the Description under Key Responsibilities.

Requirements

• Degree or equivalent experience in PR, web, marketing or communications.
• Evidence of commitment to continuing professional development
• Knowledge of CRM applications.
• The ability to produce focused, targeted, effective and compelling content.
• Excellent verbal and written communication skills with the ability to communicate both non-technical and technical.

Preferred

• Experience of HTML coding would be an advantage
• Producing strong written content for a range of audiences and channels.
• Experience of CRM and digital trends within the Higher Education sector and commercial sector would be an advantage.

Benefits

• Work–life balance – Generous leave and hybrid working (role dependent).
• Career development – Opportunities to grow, develop and progress your career.
• Reward and wellbeing – Competitive pay, pension, a health cash plan, wellbeing support and a wide range of staff benefits.
• Inclusive culture – A supportive, diverse environment where everyone belongs.