CRM Marketing Manager

London, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 weeks ago

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Job Summary

CRM ownership from strategy through execution with a data driven approach to segmentation and engagement, plus cross functional alignment for connected customer experiences.

  • CRM Execution & Platform Management: oversee Salesforce Cloud, Braze, Lytics, and migration workstreams to ensure campaigns run smoothly.
  • Data-driven Segmentation & Engagement: use customer insights to refine targeting, email strategy, and lifecycle flows.
  • Cross-Functional Delivery & Optimization: partner with marketing, product, growth, and creative to deliver connected experiences and test-and-learn with AI.

Job Description

CRM leadership across planning, segmentation, audience management, and customer communications to drive engagement and subscription health.

  • CRM Execution & Platform Management: oversee Salesforce Cloud, Braze, Lytics, and migration workstreams to ensure campaigns run smoothly.
  • Data-driven Segmentation & Engagement: use customer insights to refine targeting, email strategy, and lifecycle flows.
  • Cross-Functional Delivery & Optimization: partner with UK Marketing, Lifecycle, Product, Growth Marketing, Production/On-site, and Creative Studio to deliver connected experiences and test-and-learn with AI.
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Ancestry

We are the curious. Ancestry®, the global leader in family history and consumer genomics, connecting everyone with their past so they can discover, preserve, and share their unique family stories.With our unparalleled collection of more than 65 billion records from 88 countries, over 3 million subscribers and over 27 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving and sharing the most important information about themselves and their families.Ancestry has over 1,300 employees in locations across the globe. Our headquarters is in Lehi, Utah and our global offices are located in Dublin, Ireland; Paris, France; London, England; Sydney, Australia; and Grafing, Germany. We are committed to our location flexible work approach, allowing you to work from where you want — in an office or from home or a hybrid of both (subject to location restrictions and roles that are required to be in the office). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.We’re passionate about using technology to create simple, useful, and delightful experiences that connect families and have accelerated product innovation to enable everyone to discover, craft and connect around their family story. Ancestry is continually looking for talented, hard-working and curious individuals who are passionate about bringing this mission to life. Sound like you? Join the curious. Visit https://careers.ancestry.com

Founded in 1983
Lehi, Utah, USA
1.8K employees (269 in marketing)