CRM Manager

UK (Remote)

£45K/yr – £55K/yrMid LevelFull time

Posted 11 days ago

Job Summary

Own and optimise the CRM lifecycle from onboarding to winback, driving revenue, retention and margin through Klaviyo flows, experimentation, and cross-channel comms.

  • Lead end-to-end CRM programme and journeys
  • Analyse flow performance and incrementality to inform strategy
  • Collaborate with creative and product teams to deploy impact-focused campaigns

Job Description

Responsibilities

  • Own the full customer lifecycle in Klaviyo , including welcome and onboarding, product education, replenishment, pre-billing, failed payment, save and skip, and winback journeys
  • Analyse flow, customer and cohort performance to identify where revenue and margin are being lost
  • Build and implement retention strategies based on why customers are cancelling or skipping , rather than relying on blanket save journeys
  • Develop strategies to convert high-intent one-time customers into subscribers
  • Own CRM activity across email, SMS and WhatsApp
  • Manage deliverability, database health and engagement
  • Develop and optimise loyalty programme mechanics, including earn, burn, tiers and redemption journeys
  • Work closely with creative teams to brief and iterate CRM assets based on performance
  • Lead A/B testing across journeys and campaigns, prioritising tests based on commercial impact
  • Develop clear reporting around CRM performance and incremental contribution

Requirements

  • Proven experience owning a CRM programme end to end
  • Deep, hands-on experience with Klaviyo , including complex conditional and branched journeys
  • A strong understanding of flow performance, attribution and incremental revenue
  • Experience working within a subscription-led business
  • Experience with Skio, Recharge or a similar subscription platform
  • A strong understanding of subscriber behaviour, churn and retention
  • A highly analytical approach, with the curiosity to investigate the data before being asked
  • The ability to turn insight into action and personally build and launch your recommendations
  • Strong strategic thinking and the ability to prioritise across multiple opportunities and projects
  • An independent, structured and fast-moving approach

Preferred

  • experience with a loyalty platform would be a strong advantage
The Growth Foundation logo

The Growth Foundation

The Growth Foundation (TGF) is an award-winning strategic growth partner for ambitious eCommerce and DTC brands - helping founders, operators, and investors scale with clarity, confidence, and expert support.We combine deep commercial insight with a focused offering across five core pillars: Strategy, Talent Acquisition, Tools, Courses, and Community.Founded in 2021 by Richard Chapple and Sarah Jasper-Baker - who helped scale Play.com, Gymshark, and The Hut Group into some of the UK’s most successful eCommerce brands - TGF now brings together a team of expert strategists, recruiters, and product builders who’ve supported growth for 100+ DTC businesses.We work with brands at key inflection points - whether unlocking new revenue, hiring leadership talent, sharpening commercial strategy, or enabling teams through practical learning.Through our trusted network of vetted delivery partners - including agencies and specialists in performance marketing, CRM, brand, creative, trading, and more - we connect clients with the right experts, and remain strategically involved to ensure delivery aligns with the growth plan.Our five core pillars:Strategy – Tailored commercial advice, brand positioning, and growth assessments that bring clarity to your next move.Talent – Industry-leading recruitment for eCom-native talent across growth, performance, leadership, and operations.Tools – Proprietary optimisation tools including Order Rescue, our Shopify Plus app that recovers lost revenue.Courses – On-demand training built from proven frameworks — enabling founders and teams to move fast, without retainers.Community – Founder Foundations, our peer-led event and content series for DTC leaders, operators, and investors who value honest insight over hype.If you’re a DTC brand, operator, or investor looking to scale sustainably and strategically - let’s talk. http://www.thegrowth.foundation/

Founded in 2021
London, England, GBR
18 employees (5 in marketing)

Salaries

Posted range

£45K/yr – £55K/yr

Taken straight from the job posting.

See all The Growth Foundation salaries

Marketing Team

Marketing Team Size
3 (17% of company)
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Last Raise
Series Unknown, 2 years ago

Funding History

  • Jan 2024
    Series Unknown

Traffic Signals

Monthly Visitors
3.4K
Traffic Source Mix
Search
44.3%
Direct
30.6%
Referral
8.3%
Social
15%
Paid
1.4%

Headcount Trend

Current headcount: ~17
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CRM Manager

The Growth Foundation · UK · Remote