Responsibilities

• Own the end-to-end customer lifecycle, from onboarding to retention and reactivation, using CRM tools and marketing automation platforms.
• Design and execute lifecycle journeys.
• Segment users based on behavior and demographics.
• Run targeted email, in-app, and messaging campaigns to drive activation, engagement, and subscription growth.
• Analyze campaign performance.
• Run A/B tests.
• Create dashboards.
• Translate insights into actionable optimizations.
• Collaborate closely with Product, Marketing, Sales, and Customer Support to align messaging, improve customer experiences, reduce churn, and maximize lifetime value.

Requirements

• Strong analytical skills to interpret user behavior, campaign performance, cohorts, and funnel metrics, and to make data-informed lifecycle decisions.
• Excellent communication skills to craft clear, compelling lifecycle messaging and collaborate effectively with cross-functional stakeholders.
• Experience with sales or revenue-focused funnels, including upsell, cross-sell, and subscription or SaaS growth motions.
• Proficiency in market segmentation, audience targeting, and personalization strategies across multiple lifecycle stages.
• Solid project management skills to plan, prioritize, and execute multiple campaigns and experiments simultaneously.
• Hands-on experience with CRM and marketing automation platforms.
• Background in lifecycle marketing, CRM management, or growth/retention in a digital product or SaaS environment.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
• Comfort working in a fast-paced, fully remote environment and independently driving projects from concept to results.
• Strong collaboration with cross-functional teams to scale lifecycle initiatives across channels.