[data-jobs-progressive-shell] > [data-jobs-server-fallback] { display: block !important; } [data-jobs-progressive-shell] > [data-jobs-client-shell] { display: none !important; }

Marketing jobs

4 marketing jobs

4 weeks ago

MAS CRM Lead, OnStar

General Motors (GM)

Warren, MI (Unknown)Full time

4 weeks ago

CRM Platforms Lead USBU

Takeda

Boston, MA (Hybrid)Full time$154K/yr – $243K/yr

2 months ago

Enablement & CRM Lead

HARTING Technology Group

Elgin, IL (Hybrid)Full time$80K/yr – $105K/yr

5 months ago

PMO Lead, CRM

Dallas

Englewood Cliffs, NJ (Hybrid)Full time$120K/yr – $145K/yr

Find marketing roles you could actually win

4 open roles0

Find marketing roles you could actually win

4 open roles0

MAS CRM Lead, OnStar

Warren, MI (Unknown)

Salary Not AvailableSenior Level6+ years expFull time

Posted 4 weeks ago

Job Summary

Own and lead CRM analytics initiatives for OnStar, turning data into strategic, actionable insights that drive CRM optimization and measurable business impact.

Lead the delivery of CRM Analytics and Insights for the OnStar brand
Collaborate with data science, engineering, and Marketing Technology teams to ensure data quality and actionable reporting

Job Description

Responsibilities

Lead the delivery of CRM Analytics and Insights for the OnStar brand, helping them quantify the impact of CRM and providing recommendations for optimization.
CRM analysis & optimization: Analyze CRM influence on lifecycle engagement, retention, and conversion of key funnel activities
Identify opportunities for improvement; monitor ongoing campaign performance and identify optimization opportunities.
Elevate CRM findings to a strategic, consultative, and actionable level. Convey complex stories to internal stakeholders in a strategic way that can be translated into measurable actions.
Build and manage relationships with cross-functional stakeholders to identify and prioritize key marketing and media questions.
Oversee and assist in developing brand strategists, reviewing stakeholder deliverables and providing feedback.
Help OnStar establish measurement goals and chart a route to activate those goals.
Partner with data science and engineering teams to ensure data quality and accuracy.
Understand how to connect multiple data sources (email, app, website, and outbound marketing) to deliver reporting and actionable insights.
Collaborate with Marketing Technology teams on data requirements.

Requirements

6+ years of experience in Owned Media, Web, CRM, and/or Customer Lifecycle Analytics
Deep understanding of and experience with CRM reporting and measurement frameworks
Ability to integrate data and findings from a variety of data sources and present a holistic view of a position
Project management duties including project plans, timelines, ad-hoc requests, and managing the implementation of new analytics capabilities for the team
Advanced-level understanding of email service providers and associated optimization & analytical tools
Strong understanding of Marketing Automation platforms and CRM systems
Deep Experience with data visualization tools (e.g., Tableau, PowerBI ), analysis tools (Excel, Databricks, Snowflake, etc.), data querying (SQL, Python, R, etc.) and Marketing Analytics platform suites: i.e. Adobe Experience Platform, Adobe Analytics, Adobe Consumer Journey Analytics etc.
Experience with statistical methods and experimentation techniques.
Experience developing structured and logical frameworks to define the problem, analyze the data, and derive insights and actionable recommendations.
Excellent written, verbal, presentation, and interpersonal skills; fluency interfacing with both technical and management teams. Ability to make complex concepts and analytics understandable and actionable.

Preferred

Master’s or MBA degree in Analytics/Data Science, Econometrics, Statistics, Applied Mathematics or another quantitative field preferred, but not required .
PMP preferred

Benefits

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources .
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

Marketing Team

Marketing Roles Posted (Last 30 Days)

Responsibilities

Lead the delivery of CRM Analytics and Insights for the OnStar brand, helping them quantify the impact of CRM and providing recommendations for optimization.
CRM analysis & optimization: Analyze CRM influence on lifecycle engagement, retention, and conversion of key funnel activities
Identify opportunities for improvement; monitor ongoing campaign performance and identify optimization opportunities.
Elevate CRM findings to a strategic, consultative, and actionable level. Convey complex stories to internal stakeholders in a strategic way that can be translated into measurable actions.
Build and manage relationships with cross-functional stakeholders to identify and prioritize key marketing and media questions.
Oversee and assist in developing brand strategists, reviewing stakeholder deliverables and providing feedback.
Help OnStar establish measurement goals and chart a route to activate those goals.
Partner with data science and engineering teams to ensure data quality and accuracy.
Understand how to connect multiple data sources (email, app, website, and outbound marketing) to deliver reporting and actionable insights.
Collaborate with Marketing Technology teams on data requirements.

Requirements

6+ years of experience in Owned Media, Web, CRM, and/or Customer Lifecycle Analytics
Deep understanding of and experience with CRM reporting and measurement frameworks
Ability to integrate data and findings from a variety of data sources and present a holistic view of a position
Project management duties including project plans, timelines, ad-hoc requests, and managing the implementation of new analytics capabilities for the team
Advanced-level understanding of email service providers and associated optimization & analytical tools
Strong understanding of Marketing Automation platforms and CRM systems
Deep Experience with data visualization tools (e.g., Tableau, PowerBI ), analysis tools (Excel, Databricks, Snowflake, etc.), data querying (SQL, Python, R, etc.) and Marketing Analytics platform suites: i.e. Adobe Experience Platform, Adobe Analytics, Adobe Consumer Journey Analytics etc.
Experience with statistical methods and experimentation techniques.
Experience developing structured and logical frameworks to define the problem, analyze the data, and derive insights and actionable recommendations.
Excellent written, verbal, presentation, and interpersonal skills; fluency interfacing with both technical and management teams. Ability to make complex concepts and analytics understandable and actionable.

Preferred

Master’s or MBA degree in Analytics/Data Science, Econometrics, Statistics, Applied Mathematics or another quantitative field preferred, but not required .
PMP preferred

Benefits

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources .
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.