Responsibilities

• Building and sending broadcast email and SMS campaigns in Klaviyo, our ESP, end-to-end, from setting up the send to ensuring they render properly in every inbox.
• Campaign QA: checking links, copy, personalisation tokens, audience logic, SMS compliance, send times, and rendering before anything goes out.
• High levels of personalisation: due to our base of over 250 cities, our broadcast campaigns are highly personalised; you'll get familiar with this from early on.
• Working with the CRM Lead to build and refine customer segments in Klaviyo.
• Supporting the build of other campaigns, e.g., automated flows and triggered campaigns, as your confidence in the platform grows.
• Creating Email & SMS Content
• An affinity for copy and design: you have an eye for what looks good and what doesn't:
• With the support of the CRM Lead, writing email and SMS copy that feels unmistakably Sofar: friendly, warm, and human.
• Selecting and curating images for email campaigns, with a feel for what's visually on-brand and relevant.
• Adapting tone, messaging, and personalisation logic for different audience segments, markets, and moments in the customer journey.
• Campaign Reporting

Requirements

• 1-2 years of CRM or wider marketing experience, whether that’s in-house, agency, or internship.
• Strong written English; you take pride in well-crafted copy.
• Hawk-eye attention to detail; you're the person who spots the typo or issue that everyone else missed.
• Comfortable working in a fast-moving environment where priorities can shift.
• Curious and eager to learn; you don’t need to know everything, but you need to want to.
• A love and appreciation of music, events, arts, and culture.

Nice to Have

• Experience with Klaviyo is a bonus

Benefits

• Ownership of campaigns end-to-end from early on; this isn't a role where you'll be watching from the sidelines
• Exposure to the full CRM stack: strategy, segmentation, automation, reporting.
• A warm, welcoming team based in our Old Street office (dog-friendly), with flexible/hybrid working; typically 1-2 days a week in the office.
• Tickets to Sofar shows.
• The chance to work on a brand people genuinely love.